新编实用英语综合教程 3 北京版PDF电子书下载

1 Promoting Activities 1

Section Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 6

Section Ⅲ Maintaining a Sharp Eye 8

Passage Ⅰ Promotion Methods 8

Passage Ⅱ 10 Rules for Attending Exhibitions in China 13

Section Ⅳ Trying Your Hand 16

Section Ⅴ Having Some Fun 20

2 Company Profiles 21

Section Ⅰ Talking Face to Face 21

Section Ⅱ Being All Ears 26

Section Ⅲ Maintaining a Sharp Eye 27

Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 27

Passage Ⅱ Everyone Has a Chance to Win 33

Section Ⅳ Trying Your Hand 35

Section Ⅴ Having Some Fun 39

3 Purchase and Payment 40

Section Ⅰ Talking Face to Face 40

Section Ⅱ Being All Ears 46

Section Ⅲ Maintaining a Sharp Eye 47

Passage Ⅰ Who is Using My Credit Card Today? 47

Passage Ⅱ E-business Means Opportunities 52

Section Ⅳ Trying Your Hand 54

Section Ⅴ Having Some Fun 60

4 Training Across Cultures 61

Section Ⅰ Talking Face to Face 61

Section Ⅱ Being All Ears 66

Section Ⅲ Maintaining a Sharp Eye 67

Passage Ⅰ Cultural Stereotypes and Misunderstandings 67

Passage Ⅱ Change,or Get Left Behind 72

Section Ⅳ Trying Your Hand 76

Section Ⅴ Having Some Fun 80

5 Brands and Advertisements 81

Section Ⅰ Talking Face to Face 81

Section Ⅱ Being All Ears 85

Section Ⅲ Maintaining a Sharp Eye 87

Passage Ⅰ Elsie the Cow 87

Passage Ⅱ Experiential Branding 91

Section Ⅳ Trying Your Hand 95

Section Ⅴ Having Some Fun 99

6 Sharing the Loss 100

Section Ⅰ Talking Face to Face 100

Section Ⅱ Being All Ears 106

Section Ⅲ Maintaining a Sharp Eye 107

Passage Ⅰ Sharing Economic Losses Through Insurance 107

Passage Ⅱ Be Careful with Your Policy 112

Section Ⅳ Trying Your Hand 115

Section Ⅴ Having Some Fun 119

7 Busy Agenda and Schedule 120

Section Ⅰ Talking Face to Face 120

Section Ⅱ Being All Ears 126

Section Ⅲ Maintaining a Sharp Eye 128

Passage Ⅰ Survey Report on Owner-Managers in the UK 128

Passage Ⅱ Michael Dell and His Business 133

Section Ⅳ Trying Your Hand 135

Section Ⅴ Having Some Fun 142

8 Thinking Global,Acting Local 143

Section Ⅰ Talking Face to Face 143

Section Ⅱ Being All Ears 149

Section Ⅲ Maintaining a Sharp Eye 151

Passage Ⅰ Real WTO Challenges for China 151

Passage Ⅱ Sustainability 155

Section Ⅳ Trying Your Hand 159

Section Ⅴ Having Some Fun 163

NEW WORDS AND EXPRESSIONS 164

VOCABULARY 177

PHRASES 188