外贸英语PDF电子书下载

Part Ⅰ An Introduction to International Trade（商贸概论篇） 1

1．The Characteristics of International Trade 1

2．The Major International Trade Organization in the World 2

3．China's Trade with the United States and the World 4

Part Ⅱ Business Intercourse（商务交往篇） 8

Chapter 1 Business Etiquette（商务礼仪） 8

1．Business Etiquette Principles 8

2．Reception 10

3．Entertaining Your Clients 11

4．Showing Your Clients Around 14

5．A Case Study on Business Etiquette 21

Chapter 2 Business Negotiation（商务谈判） 22

1．Phases of Business Negotiation 22

2．Strategies of Business Negotiation 29

3．Tacticsl of Business Negotiation 32

Part Ⅲ Business Management and Strategies（商务管理和策略篇） 36

Chapter 1 Business Strategies（商务策略） 36

1．Ansoff Matrix 36

2．The Boston Consulting Group Matrix(BCG Matrix) 37

3．Generic Strategies-Michael Porter(1980) 38

Chapter 2 Product Research and Development（产品研发） 45

1．Products Development and Planning 45

2．Importing New Product 46

Chapter 3 Marketing（市场营销） 50

1．Distribution 50

2．Selling 53

3．Advertising 55

Chapter 4 Foreign Exchange Rate（外汇汇率） 61

1．Foreign Exchange Rate 61

2．Direct and Indirect Quotations 62

3．Floating Exchange Rate and International Trade 62

Part Ⅳ Practices of International Trade（贸易实务篇） 66

Chapter 1 Incoterms（国际贸易术语） 66

1．Group E 66

2．Group F 67

3．Group C 67

4．Group D 68

Chapter 2 Enquiry,Offer,Counter-offer,and Acceptance（询盘、报盘、还盘、受盘） 73

1．Enquiry/Inquiry 73

2．Offer 74

3．Counter-offer 75

4．Acceptance 76

Chapter 3 International Settlement（国际结算） 80

1．Advance Payment 81

2．Open Account 81

3．Documentary Collection 82

4．Letter of Credit or Documentary Credit 83

Chapter 4 International Transport and Marine Insurance（国际运输及海事保险） 91

1．Modes of International Transport 91

2．Marine Insurance 93

Part Ⅴ Business Regulations（商贸法律篇） 99

Chapter 1 Commodity Inspection,Claim,Force Majeure and Arbitration（商检、索赔、不可抗力及仲裁） 99

1．Commodity Inspection 99

2．Claims and Settlement of Claims 102

3．Force Majeure 104

4．Arbitration 106

Chapter 2 Agency（代理） 110

1．Categories 111

2．Sales Agency Agreement 112

参考答案 116

参考文献 126