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Unit One The World of International Trade 1

Unit Two Foreign Exchange 29

Unit Three Forms of International Business Activity 46

Unit Four A Basic Export-Import Transaction 66

Unit Five Factors that Impede and Facilitate Trade 102

Unit Six Developing Marketing Mixes for Target Markets 136

Unit Seven The Promotional Mix 153

Unit Eight Corporation 176

Unit Nine Licensing 204

Unit Ten Regional Economic Integration 230

Unit Eleven Individual and Corporate Income Taxes 262

Unit Twelve Types of Business Insurance 287

Unit Thirteen Credit Controller 308

Unit Fourteen Securities and Futures Markets 339

Supplementary Materials 366

一、Form and Notification of Credits 366

二、Business Letters（Ⅰ）：The Form of the Letter 379

三、Business Letters（Ⅱ）：The Language of the Letter 392

四、Business Letters（Ⅲ）：Replies to Business Letters 400

五、Taxation（Ⅰ）：Introduction 410

六、Taxation（Ⅱ）：How Are Taxes Administered? 418