公司管理PDF电子书下载

第一章　IT业公司管理：信息化时代的脉动CASE 1:Doing well by being rather nice 3

CASE 2:Yin and Yang 15

CASE 3:Bold fusion 22

CASE 4:Google's guru of giving 30

CASE 5:Now services 38

CASE 6:Take two 43

CASE 7:The meaning of Bill Gates 53

第二章 娱乐业公司管理：梦幻般身心的狂野CASE 1:Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park 67

CASE 2:The anti-mogul Jeff Bewkes,the next boss of Time Warner,is likely to break up the company 74

CASE 3:That's not a11,folks—A fallen German media mogul wants to be a player again 81

CASE 4:Pointing to the exit,again—Sumner Redstone asserts himself 88

CASE 5:Roll up,roll up—The theme-park industry is working hard to find new sources of growth 93

CASE 6:Business television—A new business channel takes on General Electric's CNBC 97

第三章 电子业公司管理：数字里演绎的神话CASE 1:Putting the i into HP 105

CASE 2:Inside Intel 116

CASE 3:Beyond blue 130

CASE 4:The Samsung way 145

CASE 5:Return to founder 157

CASE 6:Good-bye Moto 163

第四章 汽车业公司管理：飞腾在速度的边缘CASE 1:Why Toyota is afraid ofbeing number one 171

CASE 2:A costly distraction 183

CASE 3:The challengers 188

CASE 4:Looking for a star turn 204

CASE 5:Maximum Bob 209

第五章 零售业公司管理：歆享于时尚的前沿CASE 1:Crossroads 219

CASE 2:Unshackling the chain stores 226

CASE 3:Always low prices 231

第六章 消费业公司管理：潮流中探寻的奢华CASE 1:P&G:new and improved 239

CASE 2:Unilever and emerging markets 257

CASE 3:Queen of Pop 271