国际商务英语教程（第3版）教师参考用书PDF电子书下载

Part One:Teaching Notes for Reference 3

Lesson Three　The Importance of International Trade to Economic Development 3

Lesson Thirteen China's Export Miracle 17

Lesson Sixteen Multinational Corporations 31

Lesson Twenty-two Selection of Overseas Markets 44

Part Two:Key to Exercises＆Revision Exercises 57

Lesson One Modes of International Business 57

Lesson Two Reasons for Recent International Business Growth 60

Lesson Three　The Importance of International Trade to Economic Development 64

Lesson Four　Nontariff Barriers to Trade 68

Lesson Five　The Export Process 72

Lesson Six　Sales Channels in International Trade 75

Lesson Seven　International Commercial Terms 79

Revision Exercises(LL.1—7) 89

Lesson Eight　Export Shipping and Insurance 89

Lesson Nine　Export Documentation 93

Lesson Ten　International Commercial Payments 97

Lesson Eleven　Some Methods for Selling Know-how 101

Lesson Twelve International Trade in Services 105

Lesson Thirteen　China's Export Miracle 109

Lesson Fourteen　Federal Express Expands Services Internationally 113

Revision Exercises(LL.8—14) 124

Lesson Fifteen Motives for International Investments 124

Lesson Sixteen Multinational Corporations 128

Lesson Seventeen Types and Management Systems of Joint Ventures 132

Lesson Eighteen Foreign Direct Investment in China 137

Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China 142

Lesson Twenty Overseas Investment Strategy for Chinese Enterprises 146

Lesson Twenty-one The Importance of Marketing in International Operations 151

Revision Exercises(LL.15—21) 162

Lesson Twenty-two Selection of Overseas Markets 162

Lesson Twenty-three Export Pricing 165

Lesson Twenty-four International Advertising 169

Lesson Twenty-five Coca-Cola's Global Marketing Strategy 173

Lesson Twenty-six　What Is the Foreign Exchange Rate? 177

Lesson Twenty-seven　How Foreign Exchange Is Used and Traded 181

Lesson Twenty-eight　Theories of Exchange-rate Determination 185