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会展英语
会展英语

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  • 电子书积分:9 积分如何计算积分?
  • 作 者:雷兵,杨晓梅主编;黄妍妍,何淼副主编
  • 出 版 社:大连:东北财经大学出版社
  • 出版年份:2013
  • ISBN:9787565410574
  • 页数:194 页
图书介绍:本书由四个单元组成,包括展前、展中、展后和会议。每个单元又由若干课构成,每课都有中文导读、英文导入、情景对话、实用句型、课文、注释、练习以及更多阅读等部分。练习包括回答问题、角色扮演、阅读理解和翻译等。
《会展英语》目录
标签:主编

Unit1 Preparation for Exhibition(展前) 3

Lesson One Brief Introductio to Conventions and Exhibitions 3

Section One:Lead in 3

Section Two:Speak and Act 4

Section Three:Intensive Reading 8

Section Four:Read M ore 12

Lesson Two Planning the Exhibi tion 13

Section One:Lead in 13

Section Two:Speak and Act 14

Section Three:Intensive Reading 18

Section Four:Read More 22

Lesson Three Exhibition Marketing 23

Section One:Lead in 23

Section Two:Speak and Act 24

Section Three:Intensive Reading 28

Section Four:Read More 32

Lesson Four Invitatio 34

Section One:Lead in 34

Section Two:Speak and Act 35

Section Three:Intensive Reading 40

Section Four:Read More 43

Unit2 At the Exhibition(展中) 47

Lesson One Receiving Clients 47

Section One:Lead in 47

Section Two:Speak and Act 48

Section Three:Intensive Reading 52

Section Four:Read More 56

Lesson Two Sales Presentation 57

Section One:Lead in 57

Section Two:Speak and Act 58

Section Three:Intensive Reading 63

Section Four:Read More 67

Lesson Three Business Negotiation 68

Section One:Lead in 68

Section Two:Speak and Act 68

Section Three:Intensive Reading 74

Section Four:Read More 77

Lesson Four Signing a Contract 78

Section One:Lead in 78

Section Two:Speak and Act 79

Section Three:Intensive Reading 83

Section Four:Read More 86

Lesson Five Organizing Activities 87

Section One:Lead in 87

Section Two:Speak and Act 87

Section Three:Intensive Reading 92

Section Four:Read More 95

Unit3 Exhibition Follow-Up(展后) 99

Lesson One Follow-up Businesses 99

Section One:Lead in 99

Section Two:Speak and Act 100

Section Three:Intensive Reading 103

Section Four:Read More 106

Lesson Two Exhibition Results Analysis 108

Section One:Lead in 108

Section Two:Speak and Act 108

Section Three:Intensive Reading 112

Section Four:Read More 116

Unit4 Convention(会议) 121

Lesson One Booking a Meeting 121

Section One:Lead in 121

Section Two:Speak and Act 121

Section Three:Intensive Reading 125

Section Four:Read More 130

Lesson Two Preparation for International Convention 132

Section One:Lead in 132

Section Two:Speak and Act 133

Section Three:Intensive Reading 137

Section Four:Read More 141

Lesson Three Opening and Closing Ceremony 143

Section One:Lead in 143

Section Two:Speak and Act 144

Section Three:Intensive Reading 148

Section Four:Read More 151

Lesson Four Notice 153

Section One:Lead in 153

Section Two:Speak and Act 154

Section Three:Intensive Reading 157

Section Four:Read More 160

附录1 主要国际会议、展览行业组织 162

附录2 会展词汇与术语 164

主要参考文献 172

练习参考答案 174

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