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UNIT 1 the Elements of Effective Busines Writing 1

Exercises 12

UNIT 2 The Forms of the Business Letter 15

The Parts of the Business Letter and Their placement 15

Useful Sentences on Business Letters 26

Exercises 28

UNIT 3 Establishing Business Relations 30

Specimens of Establishing-Business-Relation Letters 31

Useful Sentences on Establishing Business Relations 34

Exercises 37

UNIT 4 Business References 39

Specimens of Reference Letters 41

Useful Sentences on Business References 44

Exercises 47

UNIT 5 Sales Letters 48

Write an Attractive Opening 49

Explain the Product 50

Make Good Your Claims 50

Write an Effective Close 51

Give Your Letter an Attractive Look 52

Specimens of Sales Letters 52

Useful Sentences on Sales Letters 55

Exercises 58

UNIT 6 Trade Enquiry 60

The Reply to a Letter of Enquiry 63

Useful Sentences on Trade Enquiry 66

Exercises 68

UNIT 7 Quotation,Offer and Tender 71

Routine Quotations 71

Quotations Subject to Conditions 73

Offers 74

Tender 77

Useful Sentences on Quotation,Ofier and Tender 79

Exercises 81

UNIT 8 Orders and Their Fulfillment 83

Acknowledging the Order 87

Declining the Order 89

Useful Sentences on Orders 91

Exercises 92

UNIT 9 Banking and Movement of Currency 94

The Air Mail Remittance Order 95

The Cable Remittance Order 96

The Foreign Draft 96

Collections 97

Specimen Letters on Banking and Payment 105

Useful Sentences on Banking and payment 109

Exercises 111

UNIT 10 Letters of Credit 113

Procedure-Application for a Letter of Credit 119

Specimens of L/C Letters 121

Useful Sentences on L/C 126

Exercises 128

UNIT 11 Insurance 130

Specimens of Insurance Letters 133

Useful Sentences on Insurance 137

Exercises 140

UNIT 12 shipment 141

Types of Carrier 141

Shipping and Forwarding Agents 143

Carriage by Air 145

Shipping Documents 146

Common Discrepancies in Shipping Documents 148

Exporter's Alternatives 149

Advice to Exporter 149

Specimens of Shipment Letters 150

Useful Sentences on Shipment 155

Exercises 158

UNIT 13 Agencies 160

Specimens of Agency Letters 162

Specimen of Agency Agreement 165

Useful Sentences on Agencies 167

Exercises 169

UNIT 14 Settlement of Disputes 171

How to Reply to a Letter of Complaint 174

Specimens of Complaint Letters 177

Useful Sentences on Settlement of Disputes 180

Exercises 183

UNIT 15 Business Contract 187

Main Terms and Conditions in Business Contract 189

Specimen of Business Contract 191

Useful Sentences on Business Contract 201

Exercises 214

UNIT 16 Application Lettersand Résumés 216

Application Letters 216

Résumés 219

Suggestions for Preparing Effective Résumés 222

Specimens of Résumé 223

Exercises 226

UNIT 17 Other Forms of Written Communication 228

Memoranda 228

Specimens of Memoranda 230

Notices 236

Specimens of Notice 238

Exercises 241

References 243