营销科学学报 第9卷 第2辑 总第32辑PDF电子书下载

Research on Decision Making of Product Elimination:An Empirical Study Based on Cox Survival Model&Zhou Jing Li Ji Jiang Minghua 1

An Exploratory Research on Fellow Customer's Reaction to Customer Misbehavior&Fei Xianzheng Xiao Shengnan 13

Can I Buy Love：Effects of Mate Attraction Goal on Female's Conspicuous Consumption Tendency&Yuan Shaofeng Zheng Yuhuang Li Baoku 39

Consumer Evaluations of Convergent Products:A Study from the Viewpoint of Information Processing Style&Chang Ju-Hui Zhang Hongxia Lei Jing(Jill) 56

The Impact of Online Word-of-Mouth Dissemination on the Oligarch Seller's Pricing Strategy&Zhang Mingxi Lei Ming Zheng Xiaona 71

The Cross-culture Difference of Negative Spillover Effect Investigation:Based on the Self-construal Theory&Tian Yang Huang Yunhui Wang Haizhong He Liu 90

Customer Engagement:Psychological Antecedentsand its Effect on Customer Loyalty&Han Xiaoyun Yu Cezheng 99

Are Online Product Reviews Credible:The Deviation and Correction of Online Product Reviews'Distribution&Li Yujie Liao Chenglin Li Yi Fu Hongyong 111

An Empirical Study of Consumer's Trade-Ins Behavior Based on Theories of Behavioral Economics&Weng Zhigang Gong Wuxiu Song Lizhen Zha ng Yifei 126