国际贸易核心英语教程PDF电子书下载

Topic One An Overview of International Trade 1

News Links 1

Learning Objectives 2

Text 2

1.1 Definitions 2

1.2 History of International Trade 3

1.3 Why do Countries Trade? 6

1.4 Trade and Globalization 13

Vocabulary 14

Related Terms 25

Follow-up Exercises 32

Supplementary Reading 37

Case for International Trade Practice 38

Topic Two Theories of International Trade 41

News Links 41

Learning Objectives 42

Text 42

2.1 Mercantilism 43

2.2 Absolute Advantage 44

2.3 Comparative Advantage 47

2.4 The factor proportions trade theory 48

2.5 The Leontief Theory 50

2.6 Theoretical Challenges to Free Trade 51

Vocabulary 53

Related Terms 59

Follow-up Exercises 65

Supplementary Reading 67

Case for International Trade Practice 68

Topic Three Economic Integration 70

News Links 70

Learning Objectives 71

Text 71

3.1 Stages of Integration 71

3.2 European Integration 74

3.3 North American Economic Integration 77

3.4 ASEAN Free Trade Area(AFTA) 79

3.5 Asia-Pacific Economic Cooperation(APEC) 81

Vocabulary 84

Related Terms 91

Follow-up Exercises 103

Supplementary Reading 105

Case for International Trade Practice 107

Topic Four Multinational Corporations and FDI 109

News Links 109

Learning Objectives 110

Text 110

4.1 The Multinational Corporations Phenomenon 111

4.2 Foreign Direct Investment(FDI) 112

4.3 Markets Entry Modes of Multinational Corporations 117

Vocabulary 121

Related Terms 129

Follow-up Exercises 135

Supplementary Reading 138

Case for International Trade Practice 140

Topic Five International Marketing 141

News Links 141

Learning Objectives 142

Text 142

5.1 Marketing Research 143

5.2 Segmentation 145

5.3 Marketing Objectives and Strategy 147

5.4 Marketing Mix 149

5.5 Product Life Cycle 151

Vocabulary 153

Related Terms 157

Follow-up Exercises 163

Supplementary Reading 166

Case for International Trade Practice 170

Topic Six Government Regulation of Trade 171

News Links 171

Learning Objectives 172

Text 173

6.1 Tariffs 175

6.2 Quotas 177

6.3 Export Subsidies 178

6.4 Embargoes 179

6.5 Product Standards 179

6.6 Anti-dumping 180

6.7 Export Promotion 182

Vocabulary 183

Related Terms 189

Follow-up Exercises 194

Supplementary Reading 196

Case for International Trade Practice 198

Topic Seven Trading Partners of China 199

News Links 199

Learning Objectives 200

Text 200

7.1 Trade with the European Union 201

7.2 Trade with the USA(Sino-US) 202

7.3 Trade with the Asia(Japan;Southeast Asia) 204

7.4 Trade with Africa 207

Vocabulary 207

Related Terms 209

Follow-up Exercises 211

Supplementary Reading 216

Case for Intemational Trade Practice 220

Topic Eight Trade and the Environment 221

News Links 221

Learning Objectives 222

Text 222

8.1 Is Free Trade Anti-environment? 222

8.2 Is the WTO Anti-environment? 223

8.3 Global Environmental Challenges 225

Vocabulary 231

Related Terms 234

Follow-up Exercises 238

Supplementary Reading 243

Case for International Trade Practice 244

Appendix Ⅰ Vocabulary 247

Appendix Ⅱ Key to Exercises 286

Appendix Ⅲ Abbreviations for International Trade 291

References 300