新编商务英语阅读PDF电子书下载

Unit One Economy 1

Text A Three-Way Split 2

Text B China Takes a Short-Cut to Power 12

Text C An America Lost in Fantasy Must Recover Its Dream 21

Unit Two Interntional Trade 31

Text A China's High-Tech Exports Suffer Rising Trade Friction 32

Text B Economics Focus from Mao to the Mall 41

Text C An Uphill Battle for Chinese Textiles 48

Unit Three International Finance 57

Text A How Much Will the Financial Crisis Hurt America's Economic Potential? 58

Text B Don't Get Your Hopes Up 65

Text C The Big Mac Index 73

Unit Four Business Management 81

Text A How Long Will Google's Magic Last? 82

Text B The Art of Management 93

Text C Nokia at the Crossroads 103

Unit Five Marketing 114

Text A Devolving Volvo 115

Text B The Box Rocks 126

Text C Basket Cases 137

Unit Six Accounting 150

Text A Shifting Regulations,Technology Reshaping CPA Work 151

Text B New 401(k)Obligations Heaped on CFOs 159

Text C Audits Add Shine to Firms 169

Unit Seven Investment 179

Text A What Do Investment Banks Do? 179

Text B European Stocks Fall for Fifth Day as Oil Surges on Libya Unrest 189

Text C Managing Debt and Credit 198

Unit Eight Service Industry 209

Text A Mobile Services in Poor Countries Not Just Talk 209

Text B Hotels and Lodging Industry Outlook 218

Text C Chinese Mainland Travelers Outspend and Outdo Greater China Compatriots 227

Unit Nine Network ＆ E-life 234

Text A Online Tour Companies See Growing Market 235

Text B E-life 242

Text C Internet Ghostwriters,Team-Buying and More:China's New Media in 2010 248

Unit Ten Employment 256

Text A Labor Shortage Reflects Shifting Situation 257

Text B Intemship 265

Text C Career Advice for the Generation Post 90s 273