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Unit One Layout of Business Letter 1

背景介绍 2

情景模拟 2

内容简介 5

The Structure and Format of Business Letters 6

Principles of Business Letter Writing 11

Specimen Letter 14

The Formats of a Business Letter 15

Addressing Envelopes 16

Specimen Envelop 17

Vocabulary 17

Notes 19

Phrases and Expressions 19

Exercises 20

Unit Two Establishing Business Relation 22

背景介绍 23

情景模拟 24

内容简介 26

Specimen Letters 28

Vocabulary 34

Phrases and Expressions 36

Notes 36

Related Words and Phrases 37

Reference Expressions 37

Words and Phrases Power Development 38

Exercises 39

Unit Three Enquiries and Replies 44

背景介绍 45

情景模拟 45

内容简介 47

Specimen Letters 49

Vocabulary 52

Phrases and Expressions 53

Notes 54

Related Words and Phrases 54

Reference Expressions 54

Words and Phrases Power Development 55

Exercises 55

Unit Four Offers and Counter-offer 60

背景介绍 61

情景模拟 61

内容简介 64

Specimen Letters 65

Vocabulary 70

Phrases and Expressions 71

Notes 71

Related Words and Phrases 72

Reference Expressions 72

Words and Phrases Power Development 73

Exercises 73

Unit Five Sales Promotion 78

背景介绍 79

情景模拟 79

内容简介 81

Specimen Letters 82

Vocabulary 84

Phrases and Expressions 84

Notes 85

Related Words and Phrases 85

Reference Expressions 85

Words and Phrases Power Development 85

Exercises 86

Unit Six Orders and Acknowledgements 90

背景介绍 91

情景模拟 92

内容简介 94

Specimen Letters 96

Vocabulary 98

Notes 100

Related Words and Phrases 101

Exercises 103

Unit Seven Packing and Transportation 106

背景介绍 107

情景模拟 107

内容简介 109

Example(Packing List) 111

Specimen Letters 112

Vocabulary 116

Phrases and Expressions 117

Notes 118

Related Words and Phrases 118

Reference Expressions 119

Words and Phrases Power Development 119

Exercises 121

Unit Eight Terms of Payment 126

背景介绍 127

情景模拟 128

内容简介 130

Specimen Letters 132

Vocabulary 135

Phrases and Expressions 137

Notes 137

Related Words and Phrases 138

Reference Expressions 140

Words and Phrases Power Development 140

Exercises 141

Unit Nine Establishment,Amendment and Extension of an L/C 146

背景介绍 147

情景模拟 147

内容简介 150

Specimen Letters 151

Vocabulary 154

Phrases and Expressions 155

Notes 155

Related Words and Phrases 156

Reference Expressions 156

Words and Phrases Power Development 158

Exercises 158

Unit Ten Insurance 163

背景介绍 164

情景模拟 164

内容简介 167

Specimen Letters 170

Vocabulary 174

Phrases and Expressions 175

Notes 176

Related Words and Phrases 177

Reference Expressions 177

Words and Phrases Power Development 178

Exercises 178

Unit Eleven Agency 183

背景介绍 184

情景模拟 185

内容简介 187

Specimen Letters 189

Words and Expressions 193

Notes 194

Phrases and Expressions 194

Reference Expressions 195

Words and Phrases Power Development 196

Exercises 196

Unit Twelve Complaints and Adjustments 201

背景介绍 202

情景模拟 203

内容简介 205

Specimen Letters 207

Vocabulary 211

Phrases and Expressions 213

Notes 213

Related Words and Phrases 213

Reference Expressions 214

Words and Phrases Power Development 215

Exercises 216

Unit Thirteen Electronic Correspondence 221

背景介绍 222

情景模拟 223

内容简介 225

Appendix for Plain Language Telegram Exchanged 238

Vocabulary 240

Phrases and Expressions 242

Notes 242

Related Words and Phrases 243

Words and Phrases Power Development 243

Exercises 244

Unit Fourteen Forms of Trade 248

背景介绍 249

情景模拟 249

内容简介 252

Specimen Letters 254

Vocabulary 257

Phrases and Expressions 258

Notes 258

Related Words and Phrases 259

Reference Expressions 259

Words and Phrases Power Development 260

Exercises 261

References 267