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营销科学学报  第9卷  第3辑  总第33辑
营销科学学报  第9卷  第3辑  总第33辑

营销科学学报 第9卷 第3辑 总第33辑PDF电子书下载

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:清华大学经济管理学院,北京大学光华管理学院编
  • 出 版 社:北京:清华大学出版社
  • 出版年份:2013
  • ISBN:9787302342816
  • 页数:136 页
图书介绍:本书以闲暇时间管理为核心分为三个部分:第一部分,从形而上的哲学层面探讨时间、自由、幸福与休闲的本质,树立正确的休闲价值观念,培养良好的闲暇心态;第二部分,从方法论的层面,阐述闲暇时间管理方法,帮助读者更加科学有效地利用闲暇时间;第三部分,从活动行为层面,分门别类地介绍休闲活动,丰富读者闲暇时间活动的备选集,帮助读者丰富闲暇生活、提高闲暇生活质量。
《营销科学学报 第9卷 第3辑 总第33辑》目录

A Research on Distributor's Fairness and Satisfaction Perception of Supplier's Product-harm Crisis Wang Xiaoyu 1

The Effect of Language Abstraction in Online Reviews on Consumers'Brand Attitude and Buying Intention:An Empirical Research Based on the Linguistic Category Model(LCM) Yuan Bing,Huang Jing,Zeng Yifan 17

Pre-purchase Research Behaviors,Leading Climate Index and Demand Forecasting Based on Internet Search Data:The Case of Automobile Industry in China Feng Ming,Liu Chur 31

Service Recovery:Is Choosing Timing to Recover Needed While Catering to Her or His Likes? Tang Xiaofei,Zhong Shuai,Jia Jianmin 45

A Research on the Mechanism of Guilt Appeals Advertisement:Based on Grounded Theory Fei Xianzheng,Yang Hui,You Yanfen 60

A Research on the Consumers'Responses to the Company Donation Behavior:The Influences of Type of Donation,Type of Cause and Company Reputation Level Zhu Yimin 80

The Impact of Consumer Animosity on Adolescent Consumers'Purchase Intension of Domestic Brands Fan Xiaowen,Shi Bing,Wang Haizhong,He Liu,Liu Wumei 96

How Partitioned Pricing Influences the Expected Value of Experienced Services:A Perspective of Perceived Heterogeneity Wei Xia 106

The Study of Internal Mechanism of"Loss-to-win-back"Customer Retention Willingness Based on Attribution Theory—From Hotel Service Industry's Empirical Study Li Hui,Li Jingqiang,Qi Qi 119

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