商务英语精读 第3册PDF电子书下载

Unit 1 Motivations to Go Abroad 1

Section One:Business Communications 1

Section Two:Text 2

Section Three:Exercises 12

Section Four:Biz Fueling Station 15

Section Fiue:Business Reading 16

Unit 2 International Market Research 21

Section One:Business Communications 21

Section Two:Text 22

Section Three:Exercises 30

Section Four:Biz Fueling Station 33

Section Five:Business Reading 35

Unit 3 Determining Research Objectives 41

Section One:Business Communications 41

Section Two:Text 42

Section Three:Exercises 50

Section Four:Biz Fueling Station 53

Section Five:Business Reading 55

Unit 4 What Is Marketing 60

Section One:Business Communications 60

Section Two:Text 61

Section Three:Exercises 71

Section Four:Biz Fueling Station 75

Section Five:Business Reading 76

UsUnit 5 The Marketing Process 83

Section One:Business Communications 83

Section Two:Text 84

Section Three:Exercises 94

Section Four:Biz Fueling Station 97

Section Five:Business Reading 98

Unit 6 Target Market Selection 105

Section One:Business Communications 105

Section Two:Text 106

Section Three:Exercises 114

Section Four:Biz Fueling Station 118

Section Five:Business Reading 119

Unit 7 Marketing in the 21st Century 125

Section One:Business Communications 125

Section Two:Text 127

Section Three:Exercises 134

Section Four:Biz Fueling Station 138

Section Five:Business Reading 139

Unit 8 Business Negotiation 147

Section One:Business Communications 147

Section Two:Text 148

Section Three:Exercises 156

Section Four:Biz Fueling Station 160

Section Five:Business Reading 161

Unit 9 Establishment of Contract 166

Section One:Business Communications 166

Section Two:Text 167

Section Three:Exercises 175

Section Four:Biz Fueling Station 178

Section Five:Business Reading 180

KEY TO EXERCISES 185

附录一 全国国际商务英语考试（二级）大纲 214

附录二 全国国际商务英语考试（二级）样题 218

附录三 全国国际商务英语考试（二级）口试样卷 233

附录四 全国国际商务英语考试（二级）样题参考答案 235

附录五 全国国际商务英语考试（二级）样题听力原文 237