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会展英语
会展英语

会展英语PDF电子书下载

文化科学教育体育

  • 电子书积分:9 积分如何计算积分?
  • 作 者:王芳著
  • 出 版 社:沈阳:东北财经大学出版社
  • 出版年份:2017
  • ISBN:9787565426643
  • 页数:198 页
图书介绍:根据会展工作所涉及的内容,本书共分10章。每章设置了8大模块:学习目标、实操课文、词汇、例句分析、翻译练习、模拟训练、技巧和策略、商务礼仪。每章以课文(中英文对照)为学习重点,附有词汇、经典例句分析,让学生了解现代国际会展运营的通用做法,以及国际上的惯用文本、语言表达和相关翻译技巧;课后翻译练习和模拟训练,让学生能身临其境地模拟实际工作,培养组织协调、整合创新的能力;技巧和策略、商务礼仪,让学生充分领会现代商务文化,包括礼仪和处理相关问题的策略,达到活学活用。全书最后的附录提供了翻译练习和模拟训练的参考答案。
《会展英语》目录
标签:

Project 1 Bidding for International Conference&Exhibition Projects 1

Learning Targets 1

Practical Texts 1

Vocabulary 11

Example Analysis 12

Translation Exercise 15

Simulation Training 15

Techniques and Strategies 16

Business Etiquettes 17

Project 2 Agreements 21

Learning Targets 21

Practical Texts 21

Vocabulary 31

Example Analysis 32

Translation Exercise 36

Simulation Training 36

Techniques and Strategies 36

Business Etiquettes 37

Project 3 Business Negotiations 39

Learning Targets 39

Practical Texts 39

Vocabulary 48

Example Analysis 49

Translation Exercise 51

Simulation Training 52

Techniques and Strategies 53

Business Etiquettes 55

Project 4 Media Publicity 59

Learning Targets 59

Practical Texts 59

Vocabulary 65

Example Analysis 66

Translation Exercise 70

Simulation Training 70

Techniques and Strategies 70

Business Etiquettes 72

Project 5 Programme 74

Learning Targets 74

Practical Texts 74

Vocabulary 79

Example Analysis 80

Translation Exercise 83

Simulation Training 83

Techniques and Strategies 84

Business Etiquettes 85

Project 6 Construction 87

Learning Targets 87

Practical Texts 87

Vocabulary 91

Example Analysis 91

Translation Exercise 95

Simulation Training 95

Techniques and Strategies 96

Business Etiquettes 98

Project 7 Gala Dinner 99

Learning Targets 99

Practical Texts 99

Vocabulary 104

Example Analysis 105

Translation Exercise 108

Simulation Training 109

Techniques and Strategies 109

Business Etiquettes 110

Project 8 International Business Trips 113

Learning Targets 113

Practical Texts 113

Vocabulary 122

Example Analysis 123

Translation Exercise 126

Simulation Training 127

Techniques and Strategies 127

Business Etiquettes 128

Project 9 Intellectual Property Rights 131

Learning Targets 131

Practical Texts 131

Vocabulary 135

Example Analysis 136

Translation Exercise 140

Simulation Training 140

Techniques and Strategies 141

Business Etiquettes 144

Project 10 Summary 145

Learning Targets 145

Practical Texts 145

Vocabulary 158

Example Analysis 159

Translation Exercise 163

Simulation Training 163

Techniques and Strategies 164

Business Etiquettes 165

Appendix Reference Answer to Simulation Training 166

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