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Unit 1 Overview of E-commerce 1

Information Box 1

1.1 Introductory Case 2

1.2 Understanding E-commerce 3

1.3 Evolution of E-commerce 6

1.4 Business Models of E-commerce 9

1.5 Unit Case 12

Online Activities 14

Ⅰ．In-class Activities 14

Ⅱ．After-class Activities 16

Ⅲ．Up-to-date Workshop 17

Key Terms and Concepts 18

Projects for Assignment 18

Unit 2 Foundations of E-commerce 19

Information Box 19

2.1 Introductory Case 20

2.2 E-commerce vs. Traditional Commerce 21

2.3 Major Categories of E-commerce 23

2.4 Benefits and Limitations of E-commerce 27

2.5 Unit Case 32

Online Activities 34

Ⅰ．In-class Activities 34

Ⅱ．After-class Activities 35

Ⅲ．Up-to-date Workshop 36

Key Terms and Concepts 37

Projects for Assignment 37

Unit 3 Infrastructure for E-commerce 38

Information Box 38

3.1 Introductory Case 39

3.2 Internet Notions 41

3.3 Web Hosting and Website 45

3.4 Internet Security 48

3.5 Unit Case 53

Online Activities 54

Ⅰ．In-class Activities 54

Ⅱ．After-class Activities 56

Ⅲ．Up-to-date Workshop 56

Key Terms and Concepts 57

Projects for Assignment 57

Unit 4 Electronic Payment Systems 58

Information Box 58

4.1 Introductory Case 59

4.2 Electronic Payment Systems(EPS)vs. Traditional Payment Systems 61

4.3 Electronic Payment Categories 62

4.4 Secure Requirements of E-payment Systems 73

4.5 Unit Case 74

Online Activities 76

Ⅰ．In-class Activities 76

Ⅱ．After-class Activities 79

Ⅲ．Up-to-date Workshop 80

Key Terms and Concepts 81

Projects for Assignment 81

Unit 5 Business Strategy of E-commerce 83

Information Box 83

5.1 Introductory Case 84

5.2 Strategic Planning Process 86

5.3 SWOT Analysis 87

5.4 E-commerce Strategy Implementation 92

5.5 Unit Case 95

Online Activities 97

Ⅰ．In-class Activities 97

Ⅱ．After-class Activities 98

Ⅲ．Up-to-date Workshop 99

Key Terms and Concepts 101

Projects for Assignment 101

Unit 6 B2B,B2C ＆ C2C E-commerce 102

Information Box 103

6.1 Introductory Case 103

6.2 Business-to-business E-commerce 105

6.3 Business-to-consumer E-commerce 111

6.4 Comparison of B2B and B2C 118

6.5 Consumer-to-consumer E-commerce 119

6.6 Unit Case 124

Online Activities 126

Ⅰ．In-class Activities 126

Ⅱ．After-class Activities 127

Ⅲ．Up-to-date Workshop 128

Key Terms and Concepts 131

Projects for Assignment 131

Unit 7 Online Advertising 132

Information Box 132

7.1 Introductory Case 133

7.2 An Introduction to Online Advertising 135

7.3 Key Terminologies in Web Measurement 137

7.4 Online Advertising vs. Traditional Advertising 138

7.5 Online Advertising Models 140

7.6 Measurement of Online Advertising 148

7.7 Unit Case 150

Online Activities 152

Ⅰ．In-class Activities 152

Ⅱ．After-class Activities 153

Ⅲ．Up-to-date Workshop 154

Key Terms and Concepts 155

Projects for Assignment 156

Unit 8 E-commerce Global Issues and Development in China 157

Information Box 157

8.1 Introductory Case 158

8.2 Global E-commerce Framework 160

8.3 Barriers to E-commerce Development 164

8.4 E-commerce Development in China 166

8.5 Features and Barriers to E-commerce Development in China 168

8.6 Unit Case 171

Online Activities 172

Ⅰ．In-class Activities 172

Ⅱ．After-class Activities 174

Ⅲ．Up-to-date Workshop 175

Key Terms and Concepts 176

Projects for Assignment 176

References 178