应用英语写作PDF电子书下载

Part One Basics of English Writing 3

CHAPTER 1 Proper Words 3

Ⅰ Discussion 3

Ⅱ Knowledge Points 4

Using Proper Words 4

Choice of Accurate Words 5

Ⅲ Samples 8

Ⅳ Summary 9

Ⅴ Exercises 10

CHAPTER 2 Good Sentences 12

Ⅰ Discussion 12

Ⅱ Knowledge Points 13

Complete Sentences and Sentence Fragments 13

Variety of Sentences 15

Ⅲ Samples 17

Ⅳ Summary 18

Ⅴ Exercises 18

CHAPTER 3 Correct and Effective Paragraphs 23

Ⅰ Discussion 23

Ⅱ Knowledge Points 25

Effective Paragraphs 25

Ways of Developing Paragraphs 31

Ⅲ Samples 39

Ⅳ Summary 41

Ⅴ Exercises 41

CHAPTER 4 The Whole Composition 46

Ⅰ Discussion 46

Ⅱ Knowledge Points 46

Steps of Writing 46

Types of Writing 48

Ⅲ Samples 57

Ⅳ Summary 60

Ⅴ Exercises 60

Part Two Practical Writing 65

CHAPTER 5 Individual Paperwork 65

Section 1 Résumés 65

Ⅰ Discussion 65

Ⅱ Knowledge Points 65

Types of Résumé 66

Ⅲ Samples 70

Ⅳ Summary 72

Ⅴ Exercise 72

Section 2 Application 73

Ⅰ Discussion 73

Ⅱ Knowledge Points 74

Ⅲ Samples 78

Ⅳ Summary 80

Ⅴ Exercises 80

Section 3 Business Cards 82

Ⅰ Discussion 82

Ⅱ Knowledge Points 82

Ⅲ Samples 83

Ⅳ Summary 84

Ⅴ Exercises 84

CHAPTER 6 General Business Paperwork 86

Section 1 Notes 86

Ⅰ Discussion 86

Ⅱ Knowledge Points 86

Contents and Function 86

Some Basic Sentences 87

Ⅲ Samples 87

Ⅳ Summary 89

Ⅴ Exercises 89

Section 2 Notice 89

Ⅰ Discussion 90

Ⅱ Knowledge Points 90

Contents and Function 90

Some Basic Sentences 90

Ⅲ Samples 91

Ⅳ Summary 92

Ⅴ Exercises 93

Section 3 Reports 93

Ⅰ Discussion 93

Ⅱ Knowledge Points 94

Contents and Function 94

Some Basic Sentences 95

Ⅲ Samples 96

Ⅳ Summary 98

Ⅴ Exercises 98

Section 4 Secretary Documents—Invitation 98

Ⅰ Discussion 99

Ⅱ Knowledge Points 99

Contents and Function 99

Some Basic Sentences 99

Ⅲ Samples 100

Ⅳ Summary 102

Ⅴ Exercises 103

Section 5 Secretary Documents—Certificates 103

Ⅰ Discussion 103

Ⅱ Knowledge Points 104

Contents and Function 104

Some Basic Sentences 104

Ⅲ Samples 105

Ⅳ Summary 106

Ⅴ Exercise 106

Section 6 Secretary Documents—Thanks 107

Ⅰ Discussion 107

Ⅱ Knowledge Points 107

Contents and Function 107

Some Basic Sentences 107

Ⅲ Samples 108

Ⅳ Summary 109

Ⅴ Exercise 109

Section 7 Secretary Documents—Apology 110

Ⅰ Discussion 110

Ⅱ Knowledge Points 110

Contents and Function 110

Some Basic Sentences 110

Ⅲ Samples 111

Ⅳ Summary 112

Ⅴ Exercises 112

Section 8 Poster 113

Ⅰ Discussion 113

Ⅱ Knowledge Points 114

Basic Knowledge about Posters 114

Samples of Posters 114

Ⅲ Samples 117

Ⅳ Summary 119

Ⅴ Exercises 119

Section 9 Fax 119

Ⅰ Discussion 119

Ⅱ Knowledge Points 121

Basic Knowledge about Faxes 121

Format ofa Fax 122

Ⅲ Samples 122

Ⅳ Summary 124

Ⅴ Exercises 124

Section 10 Memorandum 125

Ⅰ Discussion 125

Ⅱ Knowledge Points 126

Basic Knowledge about Memos 126

The Format of a Well-written Memo 126

Rules for Writing Memo 126

Improve a Memo 127

Ⅲ Samples 128

Ⅳ Summary 129

Ⅴ Exercises 129

Section 11 Minutes 130

Ⅰ Discussion 130

Ⅱ Knowledge Points 131

Function of Minutes 131

Structure of Minutes 132

Stages for Producing Minutes 132

Ⅲ Sample 134

Ⅳ Summary 135

Ⅴ Exercise 135

Section 12 Agenda 136

Ⅰ Discussion 136

Ⅱ Knowledge Points 136

The Use of Agenda 136

The Format of Agenda 136

Ⅲ Samples 137

Ⅳ Summary 140

Ⅴ Exercise 140

Section 13 Proposals 141

Ⅰ Discussion 141

Ⅱ Knowledge Points 141

The Use of a Proposal 141

Types of Proposals 141

Ⅲ Samples 142

Ⅳ Summary 144

Ⅴ Exercises 144

Section 14 Graphics 144

Ⅰ Discussion 144

Ⅱ Knowledge Points 145

Formats of Graphics 145

Types of Graphics 145

Ⅲ Samples 145

Ⅳ Summary 147

Ⅴ Exercise 148

CHAPTER 7 Foreign Trade Paperwork 149

Section 1 Commereial Advertisement 149

Ⅰ Discussion 149

Ⅱ Knowledge Points 150

Simple and Informal Words Are the Good Choice for Commercial Advertisement 150

Creating Some New Words Makes a Sense ofNewness 151

Contraction Leads the Ads to Be Concise and Comprehensive 152

Use of Adjective and Its Comparative Degree and Superlative Degree Highlights the Future of the Advertising Product 152

Choosing the Appropriate Verbs Help to Increase the Sales 153

Compound Words Play a Very Important Role in Advertising English 153

Ⅲ Samples 154

Ⅳ Summary 155

Ⅴ Exercise 155

Section 2 Business Letters 156

Ⅰ Discussion 157

Ⅱ Knowledge Points 157

Establishing Business Relations 157

Business Writing Principles 158

Business Letter Layout 158

Business Letter Format 161

Ⅲ Samples 161

Ⅳ Summary 163

Ⅴ Exercise 163

Section 3 Enquiries and Offers 164

Ⅰ Discussion 164

Ⅱ Knowledge Points 165

Enquiries 165

Offer 165

Sentence Pattems about Enquires ＆ Offers 165

Ⅲ Samples 166

Ⅳ Summary 169

Ⅴ Exercises 170

Section 4 Terms of Payment 172

Ⅰ Discussion 172

Ⅱ Knowledge Points 173

Ⅲ Samples 173

Ⅳ Summary 175

Ⅴ Exercise 175

Section 5 Complaints and Adjustments 176

Ⅰ Discussion 176

Ⅱ Knowledge Points 177

Ⅲ Samples 178

Ⅳ Summary 180

Ⅴ Exercises 180

REFERENCES 181