高级综合商务英语 2PDF电子书下载

Unit 1 Business Ethics 1

Text A Only the Ethical Survive 4

Text B The Recovery of Trust:Case Study of Siemens 15

Unit 2 Business Management 25

Text A What Makes an Effective Executive 27

Text B Great Managers Understand Their People 41

Unit 3 Economy Watch 49

Text A The China Miracle Demystified 51

Text B A Game of Catch-up 64

Unit 4 Executive Caliber 73

Text A A Memo to CEOs 74

Text B The CEO's Role in Business Model Reinvention 87

Unit 5 Money ＆ Investment 97

Text A The Descent of Money 98

Text B Investing Nightmares:Protect Your Money Now 111

Unit 6 Growth Engine 119

Text A A Machine Running Smoothly 121

Text B Smart Work 135

Unit 7 Clean Energy 146

Text A How to Jump-start the Clean-tech Economy 148

Text B Renewable Energy in Business 162

Unit 8 Market Expansion 173

Text A How to Conquer New Markets with Old Skills 175

Text B The Rise of Emerging Market Multinationals 189

Unit 9 Human Resources 202

Text A A Fresh Perspective:Employee Benefits as a Strategic Business Investment 204

Text B Human Resources Management in Organizations 217

Unit 10 Division of Labor 229

Text A Of the Division of Labor 231

Text B I,Pencil:My Family Tree as Told to Leonard E.Read 243

Unit 11 Decision Making 251

Text A I Can't Think! 252

Text B Strategic Decisions:When Can You Trust Your Gut? 265

Unit 12 Business Negotiation 275

Text A Negotiation Styles 276

Text B How to Succeed When Working with Tactical Negotiators 292