电子商务英语PDF电子书下载

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作者：谭颖主编；高蓓，金兴玉副主编
出版社：北京：电子工业出版社
出版年份：2013
ISBN：9787121195815
页数：246 页

图书介绍：本书结合电子商务英语的教学需要，力求体现电子商务的最新发展，以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力，并最终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标，详细阐述了B2B、B2C、C2C、网络营销、网上支付、网站建设等内容。本书密切联系电子商务运作实务，具有很强的可操作性和应用性。

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《电子商务英语》目录

标签：主编电子商务商务电子

Chapter1 The Internet and Business 1

New Words and Expressions 5

Online Reading Material 7

Text Translation 30

Translation Exercise 33

Chapter2 How Business to Business Works 35

New Words and Expressions 36

Online Reading Material 38

Text Translation 48

Translation Exercise 49

Chapter3 Understanding B2C E-Business 51

New Words and Expressions 54

Online Reading Material A 55

Online Reading Material B 72

Text Translation 74

Translation Exercise 76

Chapter 4 Usability of the E-Business Web Site 77

New Words and Expressions 80

Online Reading Material A 81

Online Reading Material B 98

Test Translation 100

Translation Exercise 103

Chapter 5 E-Marketing Planning 104

New Words and Expressions 107

Online Reading Material 109

Text Translation 126

Translation Exercise 129

Chapter 6 Applying the Marketing Mix to E-Business 130

New Words and Expressions 134

Online Reading Material A 136

Online Reading Material B 146

Text Translation 155

Translation Exercise 158

Chapter 7 E-payment on the World Wide Web 160

New Words and Expressions 166

Online Reading Material 167

Text Translation 187

Trranslation Exercise 191

Chapter 8 A Security PIan for E-Business 193

New Words and Expressions 195

Online Reading Material 195

Text Translation 206

Translation Exercise 208

Chapter 9 Supporting Customers Online 209

New Words and Expressions 213

Online Reading Material 214

Text Translation 225

Translation Exercise 228

Appendix A 电子商务术语 230

Appendix B 电子商务专业英语单词 239

参考文献 245

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