会展英语PDF电子书下载

Project 1 Bidding for International Conference & Exhibition Projects 1

Learning Targets 1

Practical Texts 1

Vocabulary 11

Example Analysis 12

Translation Exercise 15

Simulation Training 15

Techniques and Strategies 16

Business Etiquettes 17

Project 2 Agreements 21

Learning Targets 21

Practical Texts 21

Vocabulary 31

Example Analysis 32

Translation Exercise 36

Simulation Training 36

Techniques and Strategies 37

Business Etiquettes 38

Project 3 Business Negotiations 40

Learning Targets 40

Practical Texts 40

Vocabulary 49

Example Analysis 50

Translation Exercise 53

Simulation Training 53

Techniques and Strategies 54

Business Etiquettes 57

Project 4 Media Publicity 60

Learning Targets 60

Practical Texts 60

Vocabulary 66

Example Analysis 67

Translation Exercise 71

Simulation Training 71

Techniques and Strategies 72

Business Etiquettes 74

Project 5 Programme 76

Learning Targets 76

Practical Texts 76

Vocabulary 81

Example Analysis 82

Translation Exercise 85

Simulation Training 86

Techniques and Strategies 86

Business Etiquettes 87

Project 6 Construction 89

Learning Targets 89

Practical Texts 89

Vocabulary 93

Example Analysis 93

Translation Exercise 97

Simulation Training 97

Techniques and Strategies 98

Business Etiquettes 100

Project 7 Gala Dinner 101

Learning Targets 101

Practical Texts 101

Vocabulary 106

Example Analysis 107

Translation Exercise 111

Simulation Training 111

Techniques and Strategies 111

Business Etiquettes 112

Project 8 International Business Trips 116

Learning Targets 116

Practical Texts 116

Vocabulary 126

Example Analysis 126

Translation Exercise 130

Simulation Training 130

Techniques and Strategies 130

Business Etiquettes 132

Project 9 Intellectual Property Rights 135

Learning Targets 135

Practical Texts 135

Vocabulary 138

Example Analysis 139

Translation Exercise 143

Simulation Training 143

Techniques and Strategies 144

Business Etiquettes 147

Project 10 Summary 148

Learning Targets 148

Practical Texts 148

Vocabulary 161

Example Analysis 162

Translation Exercise 166

Simulation Training 166

Techniques and Strategies 167

Business Etiquettes 168

Appendix Reference Answer 170