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外贸英语
外贸英语

外贸英语PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:谌利华著
  • 出 版 社:北京:中国电力出版社
  • 出版年份:2011
  • ISBN:9787512304123
  • 页数:220 页
图书介绍:本书为高等职业教育经济管理类专业规划教材。本书按照“任务驱动,项目导向”教学模式的要求,注重学习与实际工作的一致性,以真实工作过程为依据,整合、序化了相关的理论、技能、实训等内容,将外贸工作分成了由浅入深、前后连贯的12个学习性工作任务和一个实训项目。本书编写体例为导入、知识准备、技能训练、实训、语言库、自我检测。本书任务设计灵活多样,不拘一格。合理又灵活的任务设计确保了以学生为中心的教学理念的实施。学生在完成任务的过程中,通过各种各样的语言活动,自主地发现式进行学习,实现“在做中学”。在此基础上,设置了实训项目,模拟整个外贸流程进行实际操作。
《外贸英语》目录

Unit 1 Applying for A Trading Clerk Job 1

1.1 Getting ready for the job 1

1.2 Applying 4

1.3 Interviews 7

Unit 2 Meeting Foreign Businessmen 17

2.1 First contact 17

2.2 Receiving visitors 19

2.3 Welcoming dinner 21

2.4 Introducing your company 23

2.5 Entertaining 24

2.6 Bidding farewell 25

Unit 3 Establishing Business Relations 32

3.1 Channels for seeking new customers 32

3.2 The Guangzhou Fair 36

3.3 The structure of a letter for establishing business relations 37

Unit 4 Enquiry and Offer 45

4.1 Exchanging information 45

4.2 Making enquiry and offer 46

4.3 Counter-offer and acceptance 50

4.4 The writings for making inquiry and offer 52

Unit 5 Quality and quantity 62

5.1 Quality of commodities 62

5.2 Quality conflicts 63

5.3 Quantity of commodities 64

Unit 6 Price 73

6.1 Basic price components 73

6.2 Discount and commission 76

6.3 Bargaining 79

Unit 7 Payment 88

7.1 Instruments of payment 88

7.2 Letter ofcredit 90

7.3 Collection and remittance 93

Unit 8 Packing and Delivery 103

8.1 Packing of commodities and it's function 103

8.2 Packing types from the view of function 106

8.3 Marking of packing and delivery 108

8.4 Delivery ways of commodities 112

Unit 9 Contract 120

9.1 Business Contract 120

9.2 The Format of Typical Contract 123

9.3 Sales Contract 127

9.4 How to draft contracts 131

Unit 10 Insurance 139

10.1 Insurance and Its Types 139

10.2 Marine Insurance 142

10.3 History of insurance 145

10.4 Complexity of insurance policy 150

Unit 11 Commodity Inspection 158

11.1 Inspection of the quality,quantity and packing of commodities 158

11.2 Time and place of inspection 160

11.3 Inspection Institutions 163

11.4 Inspection Certificate 165

Unit 12 Dispute,Claims and Arbitration 174

12.1 Disputes,Claims and arbitration 174

12.2 Disputes 178

12.3 Lodging and settling a claim 180

12.4 Arbitration place,arbitration body and arbitration rules 183

Unit 13 A Special Project 191

Appendix A 194

Appendix B 197

参考文献 220

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