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Part One Book Publishing 3

Chapter 1 General Considerations and the Earliest Book Form in Europe 3

Section A General Considerations 3

Section B The Earliest Book Form in Europe 16

Chapter 2 Ancient Greco-Roman Publishing 28

Section A Alexandria Library 28

Section B The Destruction of the World’s Ancient Literature 44

Chapter 3 Books in Ancient Greek， Roman and the Early Christian Era 57

Section A Greek and Roman in Classical Antiquity 57

Section B Books in the Early Christian Era 71

Chapter 4 The Medieval Books and Early Printing 83

Section A The Medieval Books 83

Section B Early Printing： 1450—1550 98

Chapter 5 Book Publishing in Europe and America from 1550—1800 115

Section A Book Publishing in Britain from 1550—1800 115

Section B Book Publishing in Other Continental Countries and America 131

Chapter 6 US Publishing （Colonial Times Present） 146

Section A US Publishing from the Colonial Times to 1900：Beginnings 146

Section B US Publishing from 1900 to the End of the 20th Century： Going Commercial 161

Part Two Magazine Publishing 177

Chapter 7 Magazine Publishing from the 17th Century to the 19th Century 177

Section A Magazine Publishing in the 17th and 18th Centuries 177

Section B Some Magazines in the 19th Century 194

Chapter 8 Magazine Publishing in the 20th Century 210

Section A Scholarly， Cultural and Literary Magazines 210

Section B The Advertising Revolution in Popular Magazines 225

Part Three Newspaper Publishing 239

Chapter 9 Western Newspapers in the Middle Ages and 19th Century 239

Section A News Publishing in Medieval Europe 239

Section B Growth of the Newspaper Business in the 19th Century 252

Chapter 10 Western NewspaPer Development in the 20th Century 268

Section A Era of the Popular Press 268

Section B Newspapers in Modern Era 284

阅读理解参考答案 297