外贸函电PDF电子书下载

Unit 1 Rules of a Good Writing 1

1.1 Introduction 1

1.2 Principles of writing a business letter 1

1.3 The writing process 4

Unit 2 Structure of a Business Letter 12

2.1 Introduction 12

2.2 The main parts 12

2.3 Miscellaneous matters 18

Unit 3 Addressing the Envelope 22

3.1 Introduction 22

3.2 The envelope 22

3.3 The recipient's address 23

3.4 The return address 23

3.5 Other inclusions 23

Unit 4 Forms of Business Letter 25

4.1 Introduction 25

4.2 The block form 25

4.3 The indented form 26

4.4 The semi-block form 27

4.5 The simplified form 28

Unit 5 Establishing Business Relations 30

5.1 Introduction 30

5.2 Information channel 30

5.3 Types of letters 31

5.4 Letter content 31

5.5 Sample letters 32

5.6 Word study 33

5.7 Useful sentences 34

Unit 6 Inquiries and Replies 36

6.1 Introduction 36

6.2 Types of inquiry 36

6.3 Responses to inquiries 36

6.4 Notes 38

6.5 Sample letters 39

6.6 Word study 40

6.7 Useful sentences 42

Unit 7 Quotations 44

7.1 Introduction 44

7.2 Letter content 44

7.3 Notes 45

7.4 Sample letters 45

7.5 Word study 48

7.6 Useful sentences 49

Unit 8 Sales Letters 51

8.1 Introduction 51

8.2 Types of sales letters 51

8.3 Notes 52

8.4 Sample letters 54

8.5 Word study 56

8.6 Useful sentences 57

Unit 9 Offers 59

9.1 Introduction 59

9.2 Types of offers 59

9.3 Letter content 59

9.4 Sample letters 61

9.5 Word study 62

9.6 Useful sentences 64

Unit 10 Counter Offers 66

10.1 Introduction 66

10.2 Letter content 66

10.3 Notes 67

10.4 Sample letters 67

10.5 Word study 68

10.6 Useful sentences 69

Unit 11 Orders 71

11.1 Introduction 71

11.2 Letter content 71

11.3 Dealing with the first order 72

11.4 Notes 72

11.5 Sample letters 73

11.6 Word study 75

11.7 Useful sentences 76

Unit 12 Complaints 79

12.1 Introduction 79

12.2 Types of complaints 79

12.3 Letter content 80

12.4 Notes 80

12.5 Dealing with a complaint 80

12.6 Sample letters 81

12.7 Word study 82

12.8 Useful sentences 83

Unit 13 Claims 85

13.1 Introduction 85

13.2 Rules for filing a claim 85

13.3 Dealing with a claim 86

13.4 Sample letters 86

13.5 Word study 89

13.6 Useful sentences 91

Unit 14 Insurance 94

14.1 Introduction 94

14.2 Notes 94

14.3 Sample letters 95

14.4 Word study 97

14.5 Useful sentences 98

Unit 15 Shipment 100

15.1 Introduction 100

15.2 Letter content 100

15.3 Types of letters 101

15.4 Notes 102

15.5 Sample letters 103

15.6 Word study 104

15.7 Useful sentences 106

Unit 16 Container Service 108

16.1 Introduction 108

16.2 Advantages of container service 108

16.3 Packing 109

16.4 Marking 110

16.5 Sample letters 111

16.6 Word study 112

16.7 Useful sentences 113

Unit 17 Payment 115

17.1 Introduction 115

17.2 The procedures for issuing L/C 115

17.3 The content of a L/C 116

17.4 Urging the establishment of L/C 117

17.5 L/C amendments and extensions 117

17.6 Sample letters 118

17.7 Word study 120

17.8 Useful sentences 122

Unit 18 Sales Contract 124

18.1 Introduction 124

18.2 Content of the contract 124

18.3 Types of contracts 125

18.4 Sample letters 125

18.5 Word study 127

18.6 Useful sentences 128

References 130