商务英语阅读 商务英语 本科 系列教材PDF电子书下载

Chapter 1 Economics 1

Unit 1 The Fundamentals of Economics 1

Unit 2 Supply and Demand 11

Unit 3 Consumption and Investment 20

Chapter 2 Finance 32

Unit 1 Financing 32

Unit 2 Banking 42

Unit 3 Inflation 52

Chapter 3 Marketing 64

Unit 1 Marketing Environment 64

Unit 2 The Four P’s of the Marketing Strategy 75

Unit 3 Uncontrollable Variables in Marketing Strategy 87

Chapter 4 Human Resource Management 99

Unit 1 Job Analysis 99

Unit 2 Recruitment 110

Unit 3 Employee Development 124

Chapter 5 International Trade 134

Unit 1 The Fundamentals of International Trade 134

Unit 2 International Payment 144

Unit 3 Trade Barriers 154

Chapter 6 Globalization 165

Unit 1 Introduction to Globalization 165

Unit 2 International Business Organizations 173

Unit 3 The Future of Globalization 183

参考文献 194