实用商务英语教程PDF电子书下载

Unit 1 Apply for a Job 1

A．Lead-in：Susan's Journal（1）Applying for a Job 1

B．Hot Words 1

C．Intensive Reading：How to Apply for a Job 2

D．Supplementary Reading 4

E．Listening＆Speaking 7

F．Applied Writing 8

G．Cultural Tips：Interviewing Across Cultures 14

H．Case Study：Akiyama's Job Interview in an American Chemical Company 16

Unit 2 Get Hired 19

A．Lead-in：Susan's Journal（2）Working as a Sales Assistant 19

B．Hot Words 19

C．Intensive Reading：Job Description of Sales Assistants 20

D．Supplementary Reading：How to Describe Products/Services 22

E．Listening＆．Speaking 25

F．Applied Writing 27

G．Cultural Tips：Cultural Awareness in the Multicultural Workplace 32

H．Case Study：How Much Is Hard Work? 33

Unit 3 Get Promoted 36

A．Lead-in：Susan's Journal（3）Sales Executive：A Long Way to Go 36

B．Hot Words 36

C．Intensive Reading：Keeping Your Sales Team Motivated 37

D．Supplementary Reading:How to Turn a Group into a Team 40

E．Listening＆Speaking 42

F．Applied Writing 44

G．Cultural Tips：Collectivism vs．Individualism in the Workplace 49

H．Case Study：A Meeting in Mexico 51

Unit 4 Meet a New Customer 53

A．Lead-in：Susan's Journal（4）：Meeting a New Customer 53

B．Hot Words 53

C．Intensive Reading：Meeting a New Customer 54

D．Supplementary Reading 56

E．Listening＆Speaking 59

F．Applied Writing 61

G．Cultural Tips：Interviewing Across Cultures 64

H．Case Study：Take You to Understand ABC Company 65

Unit 5 Get the Best Deal 67

A．Lead-in：Susan's Journal(5):To Get the Best Deal.It's Skillful! 67

B．Hot Words 67

C．Intensive Reading：Common Business Negotiation Style 68

D．Supplementary Reading：Top 10 Effective Negotiation Skills 69

E．Listening＆Speaking 72

F．Applied Writing 75

G．Cultural Tips：Negotiating in China 78

H．Case Study：Who Has the Final Say in Negotiations 79

Unit 6 Succeed in Making a Deal 82

A．Lead-in：Susan's Journal(6):Here Comes the First Contract！ 82

B．Hot Words 82

C．Intensive Reading:How to Write a Business Contract 83

D．Supplementary Reading 85

E．Listening＆Speaking 89

F．Applied Writing 90

G．Cultural Tips：Interviewing Across Cultures 94

H．Case Study：Business is Business 96

Unit 7 Develop New Sales Strategies 98

A．Lead-in：Suan's Journal（7）We Need Updating!We Need Innovation! 98

B．Hot Words 98

C．Intensive Reading 99

D．Supplementary Reading 100

E．Listening＆Speaking 104

F．Applied Writing 106

G．Cultural Tips：How to Cross Cultural Barriers in International Marketing 109

H．Case Study：Finding an Interested Buyer 111

Unit 8 Problem Solving 113

A．Lead-in：Susan's Journal（8）Get problems solved,now or never! 113

B．Hot Words 113

C．Intensive Reading：Problems in Business Communication 114

D．Supplementary Reading：Problem Solving Skills Training in the Workplace 116

E．Listening＆Speaking 118

F．Applied Writing 120

G．Cultural Tips：Communication Barriers Due to Cultural Diversity 126

H．Case Study：Is She a Harsh and Pushy Boss？ 128