Unit 1 Apply for a Job 1
A.Lead-in:Susan's Journal(1)Applying for a Job 1
B.Hot Words 1
C.Intensive Reading:How to Apply for a Job 2
D.Supplementary Reading 4
E.Listening&Speaking 7
F.Applied Writing 8
G.Cultural Tips:Interviewing Across Cultures 14
H.Case Study:Akiyama's Job Interview in an American Chemical Company 16
Unit 2 Get Hired 19
A.Lead-in:Susan's Journal(2)Working as a Sales Assistant 19
B.Hot Words 19
C.Intensive Reading:Job Description of Sales Assistants 20
D.Supplementary Reading:How to Describe Products/Services 22
E.Listening&.Speaking 25
F.Applied Writing 27
G.Cultural Tips:Cultural Awareness in the Multicultural Workplace 32
H.Case Study:How Much Is Hard Work? 33
Unit 3 Get Promoted 36
A.Lead-in:Susan's Journal(3)Sales Executive:A Long Way to Go 36
B.Hot Words 36
C.Intensive Reading:Keeping Your Sales Team Motivated 37
D.Supplementary Reading:How to Turn a Group into a Team 40
E.Listening&Speaking 42
F.Applied Writing 44
G.Cultural Tips:Collectivism vs.Individualism in the Workplace 49
H.Case Study:A Meeting in Mexico 51
Unit 4 Meet a New Customer 53
A.Lead-in:Susan's Journal(4):Meeting a New Customer 53
B.Hot Words 53
C.Intensive Reading:Meeting a New Customer 54
D.Supplementary Reading 56
E.Listening&Speaking 59
F.Applied Writing 61
G.Cultural Tips:Interviewing Across Cultures 64
H.Case Study:Take You to Understand ABC Company 65
Unit 5 Get the Best Deal 67
A.Lead-in:Susan's Journal(5):To Get the Best Deal.It's Skillful! 67
B.Hot Words 67
C.Intensive Reading:Common Business Negotiation Style 68
D.Supplementary Reading:Top 10 Effective Negotiation Skills 69
E.Listening&Speaking 72
F.Applied Writing 75
G.Cultural Tips:Negotiating in China 78
H.Case Study:Who Has the Final Say in Negotiations 79
Unit 6 Succeed in Making a Deal 82
A.Lead-in:Susan's Journal(6):Here Comes the First Contract! 82
B.Hot Words 82
C.Intensive Reading:How to Write a Business Contract 83
D.Supplementary Reading 85
E.Listening&Speaking 89
F.Applied Writing 90
G.Cultural Tips:Interviewing Across Cultures 94
H.Case Study:Business is Business 96
Unit 7 Develop New Sales Strategies 98
A.Lead-in:Suan's Journal(7)We Need Updating!We Need Innovation! 98
B.Hot Words 98
C.Intensive Reading 99
D.Supplementary Reading 100
E.Listening&Speaking 104
F.Applied Writing 106
G.Cultural Tips:How to Cross Cultural Barriers in International Marketing 109
H.Case Study:Finding an Interested Buyer 111
Unit 8 Problem Solving 113
A.Lead-in:Susan's Journal(8)Get problems solved,now or never! 113
B.Hot Words 113
C.Intensive Reading:Problems in Business Communication 114
D.Supplementary Reading:Problem Solving Skills Training in the Workplace 116
E.Listening&Speaking 118
F.Applied Writing 120
G.Cultural Tips:Communication Barriers Due to Cultural Diversity 126
H.Case Study:Is She a Harsh and Pushy Boss? 128