《实用商务英语教程》PDF下载

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  • 作  者:杨盈,郭虹宇主编
  • 出 版 社:杭州:浙江工商大学出版社
  • 出版年份:2013
  • ISBN:9787517801702
  • 页数:129 页
图书介绍:本书为大学英语后续课系列教材之一,主要面向所有对商务英语感兴趣的本科生及商务人员。全书章节在别具特色的听说读写的各个板块中不仅涵盖了面试、谈判、并购、营销、管理等主要商务活动,还增加了必要的商务信函、礼仪以及商务文化知识环节。

Unit 1 Apply for a Job 1

A.Lead-in:Susan's Journal(1)Applying for a Job 1

B.Hot Words 1

C.Intensive Reading:How to Apply for a Job 2

D.Supplementary Reading 4

E.Listening&Speaking 7

F.Applied Writing 8

G.Cultural Tips:Interviewing Across Cultures 14

H.Case Study:Akiyama's Job Interview in an American Chemical Company 16

Unit 2 Get Hired 19

A.Lead-in:Susan's Journal(2)Working as a Sales Assistant 19

B.Hot Words 19

C.Intensive Reading:Job Description of Sales Assistants 20

D.Supplementary Reading:How to Describe Products/Services 22

E.Listening&.Speaking 25

F.Applied Writing 27

G.Cultural Tips:Cultural Awareness in the Multicultural Workplace 32

H.Case Study:How Much Is Hard Work? 33

Unit 3 Get Promoted 36

A.Lead-in:Susan's Journal(3)Sales Executive:A Long Way to Go 36

B.Hot Words 36

C.Intensive Reading:Keeping Your Sales Team Motivated 37

D.Supplementary Reading:How to Turn a Group into a Team 40

E.Listening&Speaking 42

F.Applied Writing 44

G.Cultural Tips:Collectivism vs.Individualism in the Workplace 49

H.Case Study:A Meeting in Mexico 51

Unit 4 Meet a New Customer 53

A.Lead-in:Susan's Journal(4):Meeting a New Customer 53

B.Hot Words 53

C.Intensive Reading:Meeting a New Customer 54

D.Supplementary Reading 56

E.Listening&Speaking 59

F.Applied Writing 61

G.Cultural Tips:Interviewing Across Cultures 64

H.Case Study:Take You to Understand ABC Company 65

Unit 5 Get the Best Deal 67

A.Lead-in:Susan's Journal(5):To Get the Best Deal.It's Skillful! 67

B.Hot Words 67

C.Intensive Reading:Common Business Negotiation Style 68

D.Supplementary Reading:Top 10 Effective Negotiation Skills 69

E.Listening&Speaking 72

F.Applied Writing 75

G.Cultural Tips:Negotiating in China 78

H.Case Study:Who Has the Final Say in Negotiations 79

Unit 6 Succeed in Making a Deal 82

A.Lead-in:Susan's Journal(6):Here Comes the First Contract! 82

B.Hot Words 82

C.Intensive Reading:How to Write a Business Contract 83

D.Supplementary Reading 85

E.Listening&Speaking 89

F.Applied Writing 90

G.Cultural Tips:Interviewing Across Cultures 94

H.Case Study:Business is Business 96

Unit 7 Develop New Sales Strategies 98

A.Lead-in:Suan's Journal(7)We Need Updating!We Need Innovation! 98

B.Hot Words 98

C.Intensive Reading 99

D.Supplementary Reading 100

E.Listening&Speaking 104

F.Applied Writing 106

G.Cultural Tips:How to Cross Cultural Barriers in International Marketing 109

H.Case Study:Finding an Interested Buyer 111

Unit 8 Problem Solving 113

A.Lead-in:Susan's Journal(8)Get problems solved,now or never! 113

B.Hot Words 113

C.Intensive Reading:Problems in Business Communication 114

D.Supplementary Reading:Problem Solving Skills Training in the Workplace 116

E.Listening&Speaking 118

F.Applied Writing 120

G.Cultural Tips:Communication Barriers Due to Cultural Diversity 126

H.Case Study:Is She a Harsh and Pushy Boss? 128