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涉外商务
涉外商务

涉外商务PDF电子书下载

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  • 电子书积分:11 积分如何计算积分?
  • 作 者:施慧英主编
  • 出 版 社:上海:东华大学出版社
  • 出版年份:2011
  • ISBN:9787811118322
  • 页数:260 页
图书介绍:本教材以“工学结合、能力为本”的高职教育理念为指导,遵循“实用性、实践性和以学生为主体”的原则。本着“必需,实用,够用”为度,以就业为导向,以培养学生职场英语交际能力为目标,将学生置于模拟工作环境中,熟悉涉外工作中使用英语的典型场景,注重训练涉外活动中的各种语言表达方式,培养涉外交流活动中必要的语言综合基本技能,着重培养职场环境下的听、说、写等应用能力。
《涉外商务》目录

Unit 1 Job-Hunting 1

Objectives of Learning and Workplace Practice Warm-up Questions 1

Part 1 Background Information 2

Successful Job Interviews 2

Part 2 Listening and Speaking 3

Task 1 Listen and Practice 3

Task 2 Listen and Fill in 6

Task 3 Listen and Complete 7

Part 3 Practical Reading and Writing 10

Ⅰ Résumé 10

Ⅱ Application Letter 12

Part 4 Practical Activities 16

Ⅰ Presentation Practice 16

Ⅱ Speaking Practice 16

Ⅲ Writing Practice 21

Part 5 Related Words and Expressions 23

Unit 2 International Business Reception 27

Objectives of Learning and Workplace Practice Warm-up Questions 27

Part 1 Background Information 28

Reception Etiquette 28

Part 2 Listening and Speaking 29

Task 1 Listen and Practice 29

Task 2 Listen and Fill in 33

Task 3 Listen and Complete 34

Part 3 Practical Reading and Writing 41

Ⅰ Company Profile 41

Ⅱ Telephone Massage 42

Ⅲ Itinerary 43

Part 4 Practical Activities 45

Ⅰ Speaking Practice 45

Ⅱ Translating and Speaking Practice 49

Ⅲ Test Your Business Etiquette 52

Ⅳ Writing Practice 53

Part 5 Related Words and Expressions 54

Unit 3 International Business Meetings and Exhibitions 58

Objectives of Learning and Workplace Practice Warm-up Questions 58

Part 1 Background Information 59

1. Business Meeting Etiquette 59

2. The Secretary's Role at Meetings 59

Part 2 Listening and Speaking 61

Task 1 Listen and Practice 61

Task 2 Listen and Fill in 64

Task 3 Listen and Complete 65

Part 3 Practical Reading and Writing 69

Ⅰ Letter of Invitation 69

Ⅱ E-Mail 73

Ⅲ Agenda 73

Ⅳ Meeting Minutes 78

Part 4 Practical Activities 81

Ⅰ Speaking Practice 81

Ⅱ Translating and Speaking Practice 83

Ⅲ Writing Practice 84

Part 5 Related Words and Expressions 87

Unit 4 International Business Travel 90

Objectives of Learning and Workplace Practice Warm-up Questions 90

Part 1 Background Information 91

1. Travel Arrangements 91

2. Business Travel Etiquette 91

3. Currency Exchange 92

4. English for Broadcasting at the Airport and on the Flight 92

Part 2 Listening and Speaking 94

Task 1 Listen and Practice 94

Task 2 Listen and Fill in 97

Task 3 Listen and Complete 98

Part 3 Practical Reading and Writing 105

Ⅰ Reservation Letter 105

Ⅱ Letters of Thanks 105

Ⅲ Speech of Thanks 107

Part 4 Practical Activities 108

Ⅰ Speaking Practice 108

Ⅱ Translating and Speaking Practice 110

Ⅲ Writing Practice 111

Part 5 Related Words and Expressions 112

Unit 5 International Business Negotiation 114

Objectives of Learning and Workplace Practice Warm-up Questions 114

Part 1 Background Information 115

How to Start Your Business 115

Part 2 Listening and Speaking 116

Task 1 Listen and Practice 116

Task 2 Listen and Fill in 120

Task 3 Listen and Complete 121

Part 3 Practical Reading and Writing 123

Ⅰ Establishing Business Relations 123

Ⅱ Inquiry 128

Ⅲ Offer 132

Ⅳ Counter-Offer 136

Part 4 Practical Activities 139

Ⅰ Speaking Practice 139

Ⅱ Test Your Business Etiquette 143

Ⅲ Translating and Speaking Practice 144

Ⅳ Writing Practice 145

Part 5 Related Words and Expressions 147

Unit 6 Contract Performance 150

Objectives of Learning and Workplace Practice Warm-up Questions 150

Part 1 Background Information 151

1. Business Etiquette 151

2. Terms of Payment 151

3. Business Documents 152

4. The Requirements for Making Out Business Documents 152

Part 2 Listening and Speaking 152

Task 1 Listen and Practice 152

Task 2 Listen and Fill in 156

Task 3 Listen and Complete 157

Part 3 Practical Reading and Writing 160

Ⅰ Orders and Their Fulfillment 160

Ⅱ Terms of Payment 165

Ⅲ Complaints and Settlements 170

Part 4 Documentation 176

Ⅰ Sales Contract 176

Ⅱ Letter of Credit 178

Ⅲ Notes 181

Part 5 Practical Activities 183

Ⅰ Speaking Practice 183

Ⅱ Translating and Speaking Practice 185

Ⅲ Writing Practice 186

Ⅳ Making Documents 189

Part 6 Related Words and Expressions 196

Appendix 1 世界主要银行及货币名称 201

Appendix 2 世界贸易组织及公司内部结构名称 203

Appendix 3 国际贸易英语术语及词汇 204

Appendix 4 邀请接待方面的词汇 216

Appendix 5 产品介绍用语 218

Appendix 6 职务职位名称 219

Appendix 7 纺织服装词汇 223

Appendix 8 国际贸易英语常用表达式 225

Bibliography参考文献 260

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