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会展实用英语
会展实用英语

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  • 电子书积分:8 积分如何计算积分?
  • 作 者:沈金辉主编
  • 出 版 社:北京:机械工业出版社
  • 出版年份:2012
  • ISBN:9787111371045
  • 页数:115 页
图书介绍:本书是在综合考量行业实际要求和现有教学资源缺乏的基础上编写的。它一方面有助于满足日益国际化的会展发展需要,为国际化的招商招展,以及外宾接待服务打下基础;另一方面它也很好地填补了专业的空缺,以任务为引导,按会展组织工作的开展顺序为主轴组织教学内容,旨在培养学生的专业英语能力。本书按照项目教材的结构进行编写:每单元第一部分为课堂趣味热身,通过讨论、表演等多种方式,引导学生进入学习主题;第二部分为选篇阅读,篇幅较短,难易适中,紧扣学习主题,适当延伸课堂趣味热身的内容,在锻炼学生阅读能力的同时,使其掌握专业常用词汇、学习专业技能;第三部分为情景任务,这也是本书的最主要的环节,在前几部分基础上,创设贴近工作的情景,以任务的方式布置要求,借助角色扮演的手段进行专业英语学习;第四部分为深化练习;第五部分为行业信息补充,为学生进一步自主学习打下基础。
《会展实用英语》目录

Unit 1 Venue Selection 1

Fun start 1

Selected article reading 1

Situation tasks 2

Further practice 8

Supplementary industry info 9

Unit 2 Written Materials 12

Fun start 12

Selected article reading 12

Situation tasks 13

Further practice 17

Supplementary industry info 18

Unit 3 Promotion & Marketing 20

Fun start 20

Selected article reading 20

Situation tasks 21

Further practice 26

Supplementary industry info 27

Unit 4 Reservation 28

Fun start 28

Selected article reading 28

Situation tasks 29

Further practice 36

Supplementary industry info 37

Unit 5 Registration & Reception 38

Fun start 38

Selected article reading 38

Situation tasks 39

Further practice 43

Supplementary industry info 44

Unit 6 Scene Service 45

Fun start 45

Selected article reading 45

Situation tasks 46

Further practice 50

Supplementary industry info 51

Unit 7 Food & Beverage 53

Fun start 53

Selected article reading 53

Situation tasks 54

Further practice 58

Supplementary industry info 59

Unit 8 Social & Communication Activities 61

Fun start 61

Selected article reading 61

Situation tasks 62

Further practice 67

Supplementary industry info 67

Unit 9 Volunteer 69

Fun start 69

Selected article reading 69

Situation tasks 71

Further practice 75

Supplementary industry info 76

Unit 10 Travel 78

Fun start 78

Selected article reading 78

Situation tasks 79

Further practice 83

Supplementary industry info 83

Unit 11 Evaluation 85

Fun start 85

Selected article reading 85

Situation tasks 86

Further practice 90

Supplementary industry info 91

Appendix 93

Appendix A:Frequently used event English 93

Appendix B:Everyday English 109

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