企业与社会PDF电子书下载

Unit 1 The Everyday Importance of Business 1

1 The Business World Around You 3

2 Making a Personal Business Decision 10

3 Managing Money 16

4 Understanding International Businesses 22

5 Success in Business 28

Unit 2 Inside the Business World 35

1 Owners,Employees and Customers 37

2 Business Finance and Management 43

3 The Economy,the Government and Legal Forces 50

4 Trends in the Business World 56

Unit 3 Ethics and Social Responsibility 63

1 Business Ethics and Ethical Issues 65

2 The Concept of Social Responsibility 72

3 Consumerism 79

4 Employment Practices and Environmental Issues 84

5 Social Responsibility Strategies 91

Unit 4 Forms of Business Organization 97

1 Sole Proprietorships 99

2 Partnerships 106

3 Corporation 113

4 Small Business 120

5 Franchising 127