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国际出版与传播英语系列教材  出版历史与文化简明英语教程
国际出版与传播英语系列教材  出版历史与文化简明英语教程

国际出版与传播英语系列教材 出版历史与文化简明英语教程PDF电子书下载

文化科学教育体育

  • 电子书积分:9 积分如何计算积分?
  • 作 者:叶文芳主编
  • 出 版 社:北京:中国人民大学出版社
  • 出版年份:2016
  • ISBN:7300234809
  • 页数:192 页
图书介绍:
《国际出版与传播英语系列教材 出版历史与文化简明英语教程》目录

Part One Chinese Publishing Historyand Culture 2

Chapter 1 Book Publishing History in China 2

Section A Book Publishing in Ancient China 2

Section B Book Publishing in Modern and Contemporary China 10

Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global 18

Section A The Promotion and Strategies from the Government 18

Section B Approaches for Going Global of Publishing Houses 28

Part Two Publishing History of Western Countries 36

Chapter 3 General Considerations and Earliest Book Form in Europe 36

Section A General Considerations 36

Section B The Earliest Book Form in Europe 44

Chapter 4 Ancient Greco-Roman Publishing 53

Section A Alexandria Library 53

Section B The Destruction of the World's Ancient Literature 65

Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era 76

Section A Greek and Roman in Classical Antiquity 76

Section B Books in the Early Christian Era 86

Chapter 6 The Medieval Book and Book Trade 95

Section A The Medieval Book 95

Section B The Flourishing Book Trade:1550—1800 106

Chapter 7 The Age of Early Printing in Europe 118

Section A Early Printing:1450—1550 118

Section B Printing in Britain 131

Chapter 8 US Publishing(Colonial Times—Present) 143

Section A The Colonial Times to 1900:Beginnings 143

Section B US Publishing from 1900 to the End of the 20th Century:Going Commercial 154

Part Three The Digitization and the Future of Book Publishing 166

Chapter 9 The Digitization of Book Publishing:A Case Study of Higher Education Book Publishing 166

Section A The Crisis in Higher Education Book Publishing with the Emergence of Digital Media 166

Section B Digitized Higher Education Books 172

Chapter 10 The Future of Book Publishing 179

Section A The Seven Technology Trends in Book Publishing 179

Section B Three Industry Goals in Book Publishing 187

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