国际商务英语 第3版PDF电子书下载

Module 1 INTRODUCTION 1

Chapter 1 The World Renowned Banks 1

1.1 Citigroup 1

1.2 Dai - Ichi Kangyo Bank 1

1.3 JPMorgan Chase 2

1.4 Bank of America 2

1.5 Barclays Bank 3

1.6 Hong Kong and Shanghai Banking Corp.Ltd 3

1.7 Bank of China 3

1.8 Bank of Montreal 4

1.9 Swiss Bank Corp 4

1.10 First Interstate Bankcorp 5

1.11 Standard Chartered Bank 5

1.12 Deutsche Bank 6

1.13 Bank of England 6

Reading Material 6

Exercises 7

Business Tip： Business Meeting 8

Chapter 2 International Economic Organizations 8

2.1 Comprehensive Economic Organizations 8

2.2 Organizations in Trade 16

2.3 Organizations in Finance 18

Reading Material 23

Exercises 25

Business Ti Business Lunch 26

Module 2 INTERNATIONAL MARKETING 27

Chapter 1 Introduction to Marketing 27

Reading Material 29

Exercises 30

Business Tip： Making a Client Wait 31

Chapter 2 Analysis of Market Environment 31

2.1 Background of Market Environment 31

2.2 Relevant Knowledge 34

Reading Material 34

Business Tip： Learn about the Art of Gifting 35

Chapter 3 Market Research 36

3.1 Pre - knowledge 36

3.2 Theory of Marketing 37

Business Tip： Express Yourself through Your Business Card 39

Chapter 4 Market Segmentation， Targeting and Positioning 40

4.1 Introduction 40

4.2 Relevant Knowledge 43

Reading Material 45

Exercises 52

Business Tip： Negotiating Tip 53

Chapter 5 The Marketing Mix 54

5.1 4P’s 54

5.2 Promotional Mix 56

Chapter 6 Channels of Distribution 66

6.1 Channels of Distribution 66

6.2 Wholesaling 69

Business Tip： Conversational Tip 72

Chapter 7 Marketing for E - commerce 72

7.1 Marketing for E - commerce 72

7.2 Relevant Knowledge 75

Reading Material 77

Module 3 PRACTICE OF INTERNATIONAL BUSINESS 81

Chapter 1 Establishing Business Relations 81

1.1 Pre - knowledge 81

1.2 Correspondence 82

1.3 Dialogues 87

Exercises 88

Reading Material 90

Chapter 2 Inquiries and Offers 95

2.1 Pre - knowledge 95

2.2 Correspondence 96

2.3 Dialogues 100

Exercises 102

Reading Material 105

Chapter 3 Counteroffers 115

3.1 Pre - knowledge 115

3.2 Correspondence 116

3.3 Dialogues 118

Exercises 121

Reading Material 123

Chapter 4 Shipment 126

4.1 Pre - knowledge 126

4.2 Correspondence 128

4.3 Dialogues 135

Exercises 136

Reading Material 138

Chapter 5 Insurance 143

5.1 Pre - knowledge 143

5.2 Correspondence 145

5.3 Dialogues 147

Exercises 151

Reading Material 153

Chapter 6 Terms of Payment 157

6.1 Pre - knowledge 157

6.2 Correspondence 158

6.3 Dialogues 167

Exercises 169

Reading Material 171

Chapter 7 Conclusion of Business 175

7.1 Pre - knowledge 175

7.2 Correspondence 176

7.3 Dialogues 180

Exercises 182

Module 4 BUSINESS CONTRACT MAKING 187

Chapter 1 Concept of Business Contract 187

1.1 Theory of Business Contract 187

1.2 Relevant Knowledge 189

Reading Material 191

Exercises 193

Chapter 2 Tips for a Business Contract 193

2.1 Tips to Create Business Contract 193

2.2 Tips for Business Contract Drafting 197

2.3 Tips for Business Contract Reviewing 198

2.4 Tips for Business Contract Negotiating 198

2.5 Tips for Business Contract Signing 199

Exercises 199

Reading Material 199

参考答案 230

参考文献 238