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新编外贸英语函电
新编外贸英语函电

新编外贸英语函电PDF电子书下载

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  • 电子书积分:10 积分如何计算积分?
  • 作 者:于翠萍,贝淑华,姜仕倩主编;郭怀照,郝薇,刘珺副主编
  • 出 版 社:南京:南京大学出版社
  • 出版年份:2015
  • ISBN:9787305160318
  • 页数:207 页
图书介绍:本教材立足海上货物运输代理业务的操作实际,取材于国际货运代理企业的工作实景,充分考虑国家职业资格《物流师》运输模块和《国际货运代理从业资格证》的取证内容以及国家在国际货运代理、国际贸易、物流等领域的相关行业标准与国际上通行的法律规范。教材的内容采用实践引领、项目导向、任务驱动、基于工作过程系统化的编写思路,从海上国际货运代理的基础知识开始,将合同订立、单证操作、跟单操作、费用结算等业务贯穿教学始终,将课程的教学内容设计成若干个工作项目,每个项目以工作任务引出相关专业知识和业务实施方法和技巧,并结合师生互动的课内外实务实践教学活动,引导和培养能学习、会实践、善思考、重法规、强技能的技术技能型人才。
《新编外贸英语函电》目录

Unit 1 Fundamentals of Writing Business Letters 1

1.1 General Guidelines 1

1.2 Structure of a Business Letter 4

1.3 The Formats of a Business Letter 7

1.4 Addressing Envelopes 10

1.5 Exercises 12

Unit 2 Establishing Business Relations 13

2.1 Background Introduction 13

2.2 Structure of a Start Letter 14

2.3 Specimen Letters 15

2.4 Useful Expressions 26

2.5 Exercises 28

Unit 3 Enquires 31

3.1 Background Introduction 31

3.2 Structure of a Letter 31

3.3 Specimen Letters 33

3.4 Useful Expressions 41

3.5 Exercises 43

Unit 4 Offers 45

4.1 Background Introduction 45

4.2 Structure of a Letter 46

4.3 Specimen Letters 46

4.4 Useful Expressions 54

4.5 Exercises 55

Unit 5 Counter-Offers 58

5.1 Background Introduction 58

5.2 Structure of a Letter 58

5.3 Specimen Letters 59

5.4 Useful Expressions 66

5.5 Exercises 67

Unit 6 Conclusion of Business 69

6.1 Background Introduction 69

6.2 Structure of a Letter 69

6.3 Specimen Letters 70

6.4 Useful Expressions 77

6.5 Exercises 79

Unit 7 Sales Promotion 81

7.1 Background Introduction 81

7.2 Writing Guide 82

7.3 Specimen Letters 83

7.4 Useful Expressions 91

7.5 Exercises 92

Unit 8 Payment 94

8.1 Background Introduction 94

8.2 Writing Guide 96

8.3 Specimen Letters 97

8.4 Useful Expressions 104

8.5 Exercises 106

Unit 9 Letter of Credit 108

9.1 Background Introduction 108

9.2 Structure of a Letter 110

9.3 Specimen Letters 112

9.4 Useful Expressions 119

9.5 Exercises 121

Unit 10 Packing 126

10.1 Background Introduction 126

10.2 Structure of a Letter 129

10.3 Specimen Letters 130

10.4 Useful Expressions 138

10.5 Exercises 139

Unit 11 Making Shipment 142

11.1 Background Introduction 142

11.2 Structure of a Letter 143

11.3 Specimen Letters 144

11.4 Useful Expressions 154

11.5 Exercises 156

Unit 12 Insurance 158

12.1 Background Introduction 158

12.2 Structure ofa Letter 159

12.3 Specimen Letters 160

12.4 Useful Expressions 164

12.5 Exercises 165

Unit 13 Complaints and Claims 167

13.1 Background Introduction 167

13.2 Structure of a Letter 169

13.3 Specimen Letters 171

13.4 Useful Expressions 178

13.5 Exercises 179

Unit 14 Agency 182

14.1 Background Introduction 182

14.2 Structure of a Letter 183

14.3 Specimen Letters 184

14.4 Useful Expressions 191

14.5 Exercises 192

附录 外贸函电常用英语缩略语 194

参考文献 207

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