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市场营销英语基础
市场营销英语基础

市场营销英语基础PDF电子书下载

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  • 电子书积分:9 积分如何计算积分?
  • 作 者:范学红主编
  • 出 版 社:北京:电子工业出版社
  • 出版年份:2006
  • ISBN:7121026821
  • 页数:153 页
图书介绍:本书按照市场营销的基本步骤进行讲述,主要以对话、阅读的形式介绍了在市场营销中所需要的英语表达方式,模拟了在不同营销场合的精彩会话,介绍相关的理论和文件资料,培养阅读和基本写作能力。全书分为15个单元,每个单元内容包括听力、对话、阅读、语法、语言重点、词汇学习和练习。内容丰富,通俗易懂,图文并茂。
《市场营销英语基础》目录

Unit One An Interview 1

Part 1 Warming-up 1

Part 2 New Words and Expressions 1

Part 3 Dialogue 2

Part 4 Reading 4

Part 5 Practice 5

Part 6 点石成金 7

Part 7 Grammar(名词、冠词、数词) 7

Part 8 Test(时间45分钟,满分100分) 9

Unit Two IntrodUCtion 13

Part 1 Warming-up 13

Part 2 New Words and Expressions 13

Part 3 Dialogue 14

Part 4 Reading 15

part 5 Practice 17

Part 6 点石成金 18

Part 7 Grammar(代词及“it”的用法) 19

Part 8 Test(时间45分钟,满分100分) 19

Unit Three Marketing Interview 23

Part 1 Warming-up 23

Part 2 New Words and Expressions 23

Part 3 Dialogue 24

Part 4 Reading 25

Part 5 Practice 26

Part 6 点石成金 28

Part 7 Grammar(连词及状语从句) 28

Part 8 Test(时间45分钟,满分100分) 29

Unit Four Advertising 33

Part 1 Warming-up 33

Part 2 New Words and Expressions 33

Part 3 Dialogue 34

Part 4 Reading 35

Part 5 Practice 36

Part 6 点石成金 37

Part 7 Grammar(介词) 38

Part 8 Test(时间45分钟,满分100分) 38

Unit Five Product Introduction 43

Part 1 Warming-up 43

Part 2 New Words and Expressions 43

Part 3 Dialogue 44

Part 4 Reading 46

Part 5 Practice 47

Part 6 点石成金 49

Part 7 Grammar(形容词和副词) 49

Part 8 Test(时间45分钟,满分100分) 49

Unit Six Fair Promotion 53

Part 1 Warming-up 53

Part 2 New Words and Expressions 53

Part 3 Dialogue 54

Part 4 Reading 55

Part 5 Practice 56

Part 6 点石成金 56

Part 7 Grammar(动词时态和被动语态) 57

Part 8 Test(时间45分钟,满分100分) 58

Unit Seven Personal Selling 62

Part 1 Warming-up 62

Part 2 New Words and Expressions 62

Part 3 Dialogue 63

Part 4 Reading 64

Part 5 Practice 66

Part 6 点石成金 67

Part 7 Grammar(非谓语动词) 68

Part 8 Test(时间45分钟,满分100分) 68

Unit Eight Insurance Selling 72

Part 1 Warming-up 72

Part 2 New Words and Expressions 72

Part 3 Dialogue 73

Part 4 Reading 75

Part 5 Practice 76

Part 6 点石成金 78

Part 7 Grammar(感叹句、祈使句、疑问句) 78

Part 8 Test(时间45分钟,满分100分) 80

Unit Nine Price 84

Part 1 Warming-up 84

Part 2 New Words and Expressions 84

Part 3 Dialogue 85

Part 4 Reading 87

Part 5 Practice 88

Part 6 点石成金 89

Part 7 Grammar(定语从句) 89

Part 8 Test(时间45分钟,满分100分) 90

Part 1 Warming-up 94

Part 2 New Words and Expressions 94

Unit Ten Signing a Contract 94

Part 3 Dialogue 95

Part 4 Reading 98

Part 5 Practice 98

Part 6 点石成金 100

Part 7 Grammar(名词性从句) 100

Part 8 Test(时间45分钟,满分100分) 100

Part 2 New Words and Expressions 105

Part 1 Warming-up 105

Unit Eleven Follow-up Surveys 105

Part 3 Dialogue 106

Part 4 Reading 108

Part 5 Practice 109

Part 6 点石成金 110

Part 7 Grammar(倒装及主谓一致) 111

Part 8 Test(时间45分钟,满分100分) 112

Part 2 New Words and Expressions 116

Unit Twelve Dealing with Complaints 116

Part 1 Warming-up 116

Part 3 Dialogue 117

Part 4 Reading 118

Part 5 Practice 119

Part 6 点石成金 121

Part 7 Grammar(虚拟语气) 121

Part 8 Test(时间45分钟,满分100分) 122

Unit Thirteen Cooperate with the Other Departments 126

Part 1 Warming-up 126

Part 2 New Words and Expressions 126

Part 3 Dialogue 127

Part 4 Reading 128

Part 5 Practice 129

Part 6 点石成金 131

Part 7 Grammar(动词及动词短语) 131

Part 8 Test(时间45分钟,满分100分) 132

Unit Fourteen Identifying Customers On Line 136

Part 1 Warming-up 136

Part 2 New Words and Expressions 136

Part 3 Dialogue 137

Part 4 Reading 138

Part 5 Practice 138

Part 6 点石成金 141

Part 7 Test(时间45分钟,满分100分) 141

Unit Fifteen E-mail Customers 145

Part 1 Warming-up 145

Part 2 New Words and Expressions 145

Part 3 Dialogue 146

Part 4 Reading 147

Part 5 Practice 148

Part 6 点石成金 149

Part 7 Test(时间45分钟,满分100分) 150

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