现代国际商务函电PDF电子书下载

1．Express ideas clearly 1

Lesson One The Principles of Effective Business Communication 1

2．Keep the message concise 2

3．Adopt a reader-focused approach 2

4．Get the right tone and style 3

5．Have a good command of English 5

6．Have a good command of business knowledge 5

New Words and Phrases 6

Notes 8

Exercises 8

1．Introduction 13

2．Communication media 13

Lesson Two Selection of Media 13

3．Communication etiquette 15

4．Considerations in media selection 17

Abbreviation for Internet Communication 18

Smiley for Internet Communication 19

New Words and Phrases 19

Notes 20

Exercises 21

Lesson Three The Parts and Formats of Business Correspondence（Ⅰ） 25

1．Introduction 25

2．Structure of business letters 25

3．Format of business letters 30

4．Example letters 32

5．Format of envelopes 34

New Words and Phrases 37

Notes 37

Exercises 38

Lesson Four The Parts and Formats of Business Correspondence（Ⅱ） 41

1．Interoffice memorandum 41

2．Fax 43

3．E-mail 44

4．Website 46

New Words and Phrases 48

Notes 48

Exercises 49

2．Writing strategy 52

1．Introduction 52

Lesson Five Establishing Business Relations 52

3．Communication for results 53

4．Example letters 53

5．Telephone conversation 58

New Words and Phrases 59

Notes 60

Useful Expressions 61

Exercises 61

Lesson Six Status Inquiry 66

1．Introduction 66

2．Writing strategy 67

3．Communication for results 67

4．Example letters 67

5．Telephone conversation 72

New Words and Phrases 73

Notes 73

Useful Expressions 75

Exercises 76

Lesson Seven Product Inquiry and Reply 80

1．Introduction 80

2．Writing strategy 80

3．Communication for results 81

4．Example letters 81

5．Telephone conversation 86

New Words and Phrases 87

Notes 88

Useful Expressions 89

Exercises 90

Lesson Eight Offer and Counter-Offer 94

1．Introduction 94

2．Writing strategy 94

3．Communication for results 95

4．Example letters 95

5．Telephone conversation 100

New Words and Phrases 100

Notes 101

Useful Expressions 102

Exercises 103

1．Introduction 106

2．Writing strategy 106

Lesson Nine Order and Acceptance 106

3．Communication for results 107

4．Example letters 107

5．Telephone conversation 111

New Words and Phrases 111

Notes 112

Useful Expressions 113

Exercises 113

Lesson Ten Payment Terms 117

1．Introduction 117

2．Writing strategy 118

3．Communication for results 119

4．Example letters 119

New Words and Phrases 122

5．Telephone conversation 122

Notes 123

Useful Expressions 125

Exercises 126

Lesson Eleven Payment by Letter of Credit 129

Part Ⅰ Urging Establishment of L/C 129

1．Introduction 129

2．Writing strategy 129

3．Communication for results 129

4．Example letters 130

New Words and Phrases 131

Notes 131

1．Introduction 133

Part Ⅱ Amendment of Letter of Credit 133

Useful Expressions 133

2．Writing strategy 134

3．Communication for results 134

4．Example letters 134

New Words and Phrases 136

Notes 136

Useful Expressions 138

Part Ⅲ Extension of Letter of Credit 138

1．Introduction 138

2．Writing strategy 138

3．Communication for results 138

4．Example letters 139

5．Telephone conversation 140

Notes 141

New Words and Phrases 141

Useful Expressions 142

Exercises 142

Lesson Twelve Packing and Shipping Mark 146

1．Introduction 146

2．Communication for results 147

3．Example letters 147

4．Telephone conversation 151

New Words and Phrases 151

Notes 152

Useful Expressions 154

Exercises 154

2．Writing strategy 157

Lesson Thirteen Shipment 157

1．Introduction 157

3．Communication for results 158

4．Example letters 158

5．Telephone conversation 162

New Words and Phrases 162

Notes 163

Useful Expressions 164

Exercises 164

Lesson Fourteen Insurance 168

1．Introduction 168

3．Communication for results 169

4．Example letters 169

2．Writing strategy 169

5．Telephone conversation 172

New Words and Phrases 173

Notes 174

Useful Expressions 175

Exercises 176

Lesson Fifteen Complaints and Claims 178

1．Introduction 178

2．Writing strategy 178

3．Communication for results 179

4．Example letters 179

5．Telephone conversation 181

New Words and Phrases 182

Notes 183

Useful Expressions 184

Exercises 185

Lesson Sixteen Adjustment to Claims 188

1．Introduction 188

2．Writing strategy 188

3．Communication for results 189

4．Example letters 189

5．Telephone conversation 192

New Words and Phrases 192

Notes 193

Useful Expressions 193

Exercises 194

2．Writing strategy 197

Lesson Seventeen Sales Promotion 197

1．Introduction 197

3．Communication for results 198

4．Example letters 199

5．Telephone conversation 204

New Words and Phrases 204

Notes 205

Useful Expreeions 206

Exercises 207

Lesson Eighteen Résumé 211

1．Introduction 211

2．Writing strategy 211

3．Communication for results 212

4．Formats and examples of a résumé 213

5．Telephone conversation for interview announcement 219

New Words and Phrases 220

Notes 221

Useful Expressions 222

Exercises 224

Lesson Nineteen Application Letter 227

1．Introduction 227

2．Writing strategy 227

3．Communication for results 228

4．Example letters 228

5．Telephone conversation 232

Notes 233

New Words and Phrases 233

Useful Expressions 234

Exercises 234

Lesson Twenty Business Contracts and Agreements 239

1．Introduction 239

2．Writing strategy 239

3．Communication for results 241

4．Example contracts 241

New Words and Phrases 248

Notes 248

Useful Expressions 250

Exercises 250

Key to the Exercises 253

Reference 275