旅游管理专业英语PDF电子书下载

Lesson 1

Lesson 2

Text Evolution of Management 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Text Introduction　　 8

Notes　　 8

Lesson 8

Lesson 9

Lesson 10

Vocabulary 11

Lesson 11

Comprehension Questions 12

Lesson 12

Lesson 13

Exercises 14

Lesson 14

Translation 14

Discussion Questions 14

Boeing Company 15

Case Study 15

Lesson 15

Writing 15

Terms 19

Synergy 19

Delphi Analysis 20

Henri Fayol 21

Profile 21

References 24

Text Management:Functions and Skills 26

Notes 31

Text Introduction 31

Vocabulary 35

Comprehension Questions 36

Discussion Questions 38

Exercises 39

Translation 39

Southwest Airlines 40

Writing　　 40

Case Study　　 40

Management Control Systems 　　 45

Terms　　 45

Organizational Environment 46

Robert Dickenson 47

Profile 47

References　 49

Text Decision Making 51

Text Introduction 57

Notes 57

Vocabulary 58

Comprehension Questions 60

Translation 62

Exercises 62

Discussion Questions 62

Case Study 63

Writing 63

Microsoft Corporation 63

Terms 69

Incentive Plans 69

Intellectual Property 70

Profile 71

Herbert A.Simon 71

References 73

Text Strategic Management 75

Notes　　 80

Text Introduction　　 80

Vocabulary　　 82

Comprehension Questions　　 83

Discussion Questions　　 84

Translation 85

Exercises　　 85

Amazon.com,Inc.　　 86

Case Study 86

Writing 86

Seven-S Framework 91

Terms 91

Mission Statement 91

Michael Eisner 92

Profile 92

References 97

Text Leadership 99

Text Introduction 104

Notes 104

Vocabulary 109

Comprehension Questions 110

Discussion Questions 111

Exercises 112

Translation 112

Writing 113

Greyhound Lines,Inc. 113

Case Study 113

ERG Theory 117

Terms 117

Human Resources Management 118

Jack Welch,Jr. 119

Profile 119

References 124

Text Motivating for Performance 126

Text Introduction 133

Notes 133

Vocabulary 138

Comprehension Questions 139

Translation 141

Discussion Questions 141

Exercises 141

Writing 142

Wal-Mart Stores,Inc. 142

Case Study 142

Corporate Culture 146

Terms 146

Reward Systems 147

Walter Elias Disney 148

Profile 148

References 154

Text Interpersonal Communication 156

Notes 162

Text Introduction 162

Vocabulary 164

Comprehension Questions 165

Translation 167

Discussion Questions 167

Exercises 167

Writing 169

Dell Computer Corporation 169

Case Study 169

Corporate Communication 172

Terms 172

Sam Walton 173

Profile 173

Intercultural Communication 173

References 178

Text Restaurant Management 180

Text Introduction 192

Notes 192

Vocabulary 194

Comprehension Questions 195

Discussion Questions 197

Exercises 198

Translation 198

Case Study 199

McDonald's 199

Writing 199

SWOT Analysis 203

Terms 203

Profile 204

Five Forces Model 204

Ray Arthur Kroc 204

References 207

Text Hotel Management 209

Text Introduction 218

Notes 218

Vocabulary 221

Comprehension Questions 222

Exercises 224

Discussion Questions 224

Translation 224

Case Study 226

Marriott International,Inc. 226

Writing 226

Terms 231

LBO 231

MBO 231

Profile 232

Howard Johnson 232

References 237

Text Travel Agency Management 239

Text Introduction 248

Notes 248

Vocabulary 252

Comprehension Questions 253

Translation 255

Exercises 255

Discussion Questions 255

Writing 256

Case Study 257

American Express Company 257

Terms 260

Chapter 7 260

Chapter 11 261

Thomas Cook 261

Profile 261

References 263

Text International Financial Management 265

Text Introduction 273

Notes 273

Vocabulary 280

Comprehension Questions 280

Exercises 282

Discussion Questions 282

Translation 282

Writing 283

Case Study 284

First Union Corporation 284

LIBOR 287

ROI 287

Terms 287

Milton Friedman 288

Profile 288

References 291

Text Management Support Systems 293

Text Introduction 299

Vocabulary 299

Notes 299

Comprehension Questions 300

Discussion Questions 302

Exercises 302

Translation 302

Writing 304

R.H.Macy Co. 304

Case Study 304

Terms 307

EDI 307

ERP 308

Williom H.Bill Gates 309

Profile 309

References 312

Text Tourism Economics 314

Text Introduction 322

Notes 322

Vocabulary 329

Comprehension Questions 330

Discussion Questions 332

Exercises 332

Translation 332

Case Study 333

Harrah's Entertainment,Inc. 333

Writing 333

LCLg 338

Terms 338

Prime Rate 339

Profile 340

John Maynard Keynes 340

References 345

Text Tourism Marketing 347

Text Introduction 353

Notes 353

Vocabulary 356

Comprehension Questions 356

Discussion Questions 358

Exercises 359

Translation 359

Writing 360

Case Study 360

Carnival Corporation 360

Terms 364

Market Segmentation 364

Marketing Plan 365

Profile 366

Philip Kotler 366

References 369

Text Business Research 371

Text Introduction 379

Notes 379

Comprehension Questions 382

Vocabulary 382

Discussion Questions 384

Exercises 385

Translation 385

Writing 386

Case Study 386

EuroDisney 386

Terms 391

Hypothesis 391

Model 392

Profile 393

Chuck Y.Gee 393

References 395

Notes 396

Vocabulary 443

References 457