当代国际商务英语阅读PDF电子书下载

Background Knowledge 1

Chapter 1　General View of International Business 1

1.1　WTO 4

1.2　Globalization 12

Chapter 2　International Business Law 22

Background Knowledge 22

2.1 Elements of International Contract 25

2.2　International Trade Regulation 34

Background Knowledge 44

Chapter 3　Economic Integration 44

3.1 The European Union 48

3.2　North American Free Trade Agreement(NAFTA) 56

Chapter 4　International Trade 67

Background Knowledge 67

4.1　International Commercial Terms 70

4.2　Service in International Trade 76

Background Knowledge 88

Chapter 5　International Logistics 88

5.1　International Supply Chain 91

5.2　Warehouse and Inventory Control 103

Chapter 6　International Payments 111

Background Knowledge 111

6.1　Letter of Credit 116

6.2　Collection 128

Chapter 7　International Finance 137

Background Knowledge 137

7.1　Foreign Exchange and Its Transactions 140

7.2 Securities and Stocks 149

Chapter 8 International Marketing 160

Background Knowledge 160

8.1 Marketing Research 162

8.2 Product Policy—What Is Product Planning？ 174

Background Knowledge 189

Chapter 9 International Accounting and Taxation 189

9.1 Accounting Standardization 190

9.2 International Taxation 197

Chapter 10 International Human Resource Management 205

Background Knowledge 205

10.1 Managing Managers 209

10.2 International Labor Relations 223

Chapter 11 Foreign Direct Investment 231

Background Knowledge 231

11.1 Foreign Direct Investment 233

11.2 Costs and Benefits of FDI to the Nation-State 244

Chapter 12 International Business Environment 256

Background Knowledge 256

12.1 The Technological and Competitive Environment 259

12.2 The Global Social and Economic Environment 268

Background Knowledge 281

Chapter 13 Culture and International Business 281

13.1 Elements of Culture 283

13.2 Cultural Differences in International Business 293

Chapter 14 E-commerce 303

Background Knowledge 303

14.1 What is E-commerce？ 304

14.2　On-line Auction Business 311

Chapter 15　International Business Organizations 320

Background Knowledge 320

15.1　International Chamber of Commerce 321

15.2　International Standard Organization 331

Chapter 16　China's International Business 345

Background Knowledge 345

16.1 China's Conditions in International Business 346

16.2　The Prospect of China's International Business 352

Key to Exercises 362