实用会展英语PDF电子书下载

LESSON 1 MEETINGS 1

A Few Thoughts on Meetings 1

Sample Letter of Invitation 11

LESSON 2 EXHIBITIONS 15

Tradeshows,Exhibitions and Expositions 15

What is a Meeting Planner? 24

LESSON 3 EVENTS 29

Bringing an Event to Life! 29

Scoring Big with Sports Events 41

LESSON 4 TRAVELS 46

The New Waves of Incentive Travel 46

Advertisement 57

LESSON 5 VENUE 63

Location,Location,and Location 63

Advertisement of a Convention Center 72

LESSON 6 FOOD AND BEVERAGE 77

How was the Food 77

Sample Invitation Cards 85

LESSON 7 AUDIO-VISUAL 91

Interpretation Translation 91

Sound and Light,Please! 101

LESSON 8 COMMUNICATION 107

Coordinating a Press Conference 107

How to Select and Invite Speakers 116

LESSON 9 REGISTRATION 121

Creating a Budget for a New Show 121

The XIX ABC Conference Registration Form 130

LESSON 10 CHECKLIST 137

A Checklist for Your Meeting 137

Writing a Thank-you Letter 145

LESSON 11 MEETING YOUR FUTURE 150

Writing a Perfect Cover Letter 150

Sample Resume 160

LESSON 12 FUTURE OF CONVENTION INDUSTRY 165

Having a Successful Meeting! 165

Online Meeting at Your Fingertips 173