王传福的创新智慧 英文版PDF电子书下载

Part Ⅰ Groundwork for Innovation-"One,Slow;Two,Notice;Three,Implement" 13

CHAPTER 1 "One-Slow”-From Eureka Tactics to Strategic Synergy 13

CHAPTER 2 "Two-Notice"-View the Enterprise at Hand;Watch Future Markets in the Distance 27

CHAPTER 3 The Three Implementations-Product Determination,Personnel Training and Sales Initiatives 37

1．Product Determination 37

2．Personnel Training 40

3．Sales Initiatives 44

Part Ⅱ Creative Wisdom-Refining the Five Masterful"Arts" 49

CHAPTER 4 Developmental Innovation-Changing from"Diverse|to"Complementary"under the Kangaroo Model 49

1．Find Out the"Effective Radius"of Multi-Innovation 49

2．Four Codes for Deciphering Successful Diversification 56

CHAPTER 5 Management Innovation-"Family Culture"Achieves Soft Power for Enterprise 61

CHAPTER 6 Marketing Innovation-Six"Sea Strategies"for World-Class Bulldozers 73

CHAPTER 7 Cost Innovation-Using 18 Kinds of Chinese Kungfu to Squeeze Water from a Towel 83

CHAPTER 8 Strategy Innovation-Vertically Integrating the Auto-Industry Chain 95

Part Ⅲ Innovation Pitfalls-Colorful Lights at the Crossroads 105

CHAPTER 9 Red Pitfall-How Far Is Your Company from Security? 105

1．Getting Away from Patent Risks 105

2．Fierce Patent Battles：All Technology is a Paper-Tiger 107

CHAPTER 10 Green Pitfall-How Far Are Your Products from the Future? 113

1．Find Out the"Second Curve"of a Company 113

2．Electric Cars："The Second Curve"of BYD in the Future 115

CHAPTER 11 Pitfall-How Far Are Your Products from the Terminal End? 121

1．From"Terminal War"to"Terminal Strategy" 121

2．Consumers'"Button"：Details of BYD's Success 122

CHAPTER 12 The Black Pitfall-How Far Are You from the Innovative Spirit? 127

CHAPTER 13 Purple Pitfall-How Far Are Youu from Marketing Innovation? 135

1．Customer Value is the Core of Innovation 135

2．Chinese Philosophy in BYD's Marketing Innovation 136