实用外贸英语阅读PDF电子书下载

Unit 1 International Business Negotiation 国际商务谈判 1

Unit 2 Sources of Power in Organization 组织中权力的来源 15

Unit 3 Communication Sense of Advertisements 广告的交流意义 29

Unit 4 Knowledge of Bank Deposits 银行存款知识 42

Unit 5 International Marketing Channels 国际市场营销渠道 55

Unit 6 Knowledge Work and Human Capital 知识型工作和人力资本 69

Unit 7 Alcohol Affecting Life Insurance Premiums 饮酒影响人寿保险费 83

Unit 8 Accounting System 会计制度 97

Unit 9 Skills in Making Complaints and Adjustments 投诉和理赔技巧 112

Unit 10 How to Pick a Stock? 怎样选择股票 125

Unit 11 To Gain Customer Support Online 获得在线客户支持 139

Unit 12 Protection of Intellectual Property 保护知识产权 153

Unit 13 Economic Cost of SARS Panic “非典”恐慌的经济代价 167

Unit 14 Foreign Direct Investment 对外直接投资 181

Unit 15 Tax and Tax Cost Control 税收及其成本控制 195

Unit 16 Cross-Culture Partnership Building 建立跨文化伙伴关系 209

Unit 17 Existing Problems in International Trade 国际贸易中存在的问题 223

Unit 18 Transfer of Technology to Developing Countries 向发展中国家转让技术 238

参考答案及课文示译 254

References 296

参考文献 296