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Unit 1 Basic Knowledge of International Business Letter Writing 1

1．Introduction of International Business Letter Writing 1

2．The Formats of Business Letters 3

3．The Elements of Business Letters 13

4．The Basic Principles of Business letters 19

5．Envelope Addressing 24

6．Vocabulary 24

7．Exercises 28

Unit 2 Establishing Business Relations 30

1．General Introduction 30

2．Specimen Letters 30

3．Notes 34

4．Vocabulary 34

5．Letter Writing Guide 36

6．Exercises 36

Unit 3 Status Inquiries 40

1．General Introduction 40

2．Specimen Letters 41

3．Notes 44

4．Vocabulary 45

5．Letter Writing Guide 46

6．Exercises 47

Unit 4 Sales Promotion 51

1．General Introduction 51

2．Specimen Letters 51

3．Notes 54

4．Vocabulary 55

5．Letter Writing Guide 56

6．Exercises 57

Unit 5 Inquiries and Replies 61

1．General Introduction 61

2．Specimen Letters 62

3．Notes 65

4．Vocabulary 66

5．Letter Writing Guide 67

6．Exercises 68

Unit 6 Quotations and Offers 72

1．General Inttoduction 72

2．Specimen Letters 73

3．Notes 76

4．Vocabulary 77

5．Letter Writing Guide 78

6．Exercises 79

Unit 7 Counter Offers 83

1．General Introduction 83

2．Specimen Letters 84

3．Notes 86

4．Vocabulary 87

5．Letter Writing Guide 88

6．Exercises 89

Unit 8 Orders and Their Fulfillment 93

1．General Introduction 93

2．Specimen Letters 94

3．Notes 97

4．Vocabulary 98

5．Letter Writing Guide 99

6．Exercises 101

Unit 9 Sales Confirmation and Purchase Contract 104

1．Ceneral Introduction 104

2．Specimen Letters 104

3．Notes 113

4．Vocabulary 116

5．Letter Writing Guide 117

6．Exercises 117

Unit 10 Payment 120

1．General Introduction 120

2．Specimen Letters 121

3．Notes 126

4．Vocabulary 128

5．Letter Writing Guide 131

6．Exercises 132

Unit 11 Packing 137

1．General Introduction 137

2．Specimen Letters 138

3．Notes 141

4．Vocabulary 144

5．Letter Writing Guide 145

6．Exercises 145

Unit 12 Shipment 149

1．General Introduction 149

2．Specimen Letters 149

3．Notes 153

4．Vocabulary 157

5．Letter Writing Guide 158

6．Exercises 159

Unit 13 Insurance 162

1．General Introduction 162

2．Specimen Letters 162

3．Notes 167

4．Vocabulary 170

5．Letter Writing Guide 172

6．Exercises 173

Unit 14 Agency 178

1．General Introduction 178

2．Specimen Letters 179

3．Notes 182

4．Vocabulary 183

5．Letter Writing Guide 184

6．Exercises 185

Unit 15 Complaints and Claims and Their Settlements 188

1．General Introduction 188

2．Specimen Letters 189

3．Notes 192

4．Vocabulary 193

5．Letter Writing Guide 194

6．Exercises 195

Unit 16 Email,Fax and Telex 198

1．Email 198

2．Fax 202

3．Telex 204

参考文献 206