外贸函电写作PDF电子书下载

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作者：赵丹，李秋芹，徐艳甲主编
出版社：北京：人民邮电出版社
出版年份：2014
ISBN：9787115349668
页数：292 页

图书介绍：本书系统地阐述了商务书信写作的基本知识，包括商务书信的构成及格式、信封的写法、商务书信的写信原则及措辞。每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模版、练习6个部分组成。书后附有常用外贸缩略语及国际商会跟单信用证统一惯例等。

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《外贸函电写作》目录

标签：函电主编外贸写作

Chapter 1 General Introduction 1

Section 1 Business Knowledge业务知识 1

1.1 Structure and Layout of a Business Letter 1

1.2 Language Requirements 6

1.3 Envelop Addressing 8

Section 2 Specimen Letters样函 11

1.4 Block Style平头式／齐头式 11

1.5 Indented Style缩进式／缩格式 13

1.6 Semi Block Style with Indented Paragraphs混合式 14

1.7 Modified Block Style改良齐头式 16

Section 3 Supplements知识补充 18

Chapter 2 Establishing Business Relations 22

Section 1 Business Knowledge业务知识 22

Section 2 Specimen Letters样函 23

Section 3 Supplements知识补充 42

Chapter 3 Enquiries询盘 46

Section 1 Business Knowledge业务知识 46

Section 2 Specimen Letters样函 48

Section 3 Supplements知识补充 68

Chapter 4 Offers 74

Section 1 Business Knowledge业务知识 74

Section 2 Specimen Letters样函 76

Section 3 Supplements知识补充 93

Chapter 5 Counter-Offers 99

Section 1 Business Knowledge业务知识 99

Section2 SpecimenLetters样函 100

Section 3 Supplements知识补充 114

Chapter 6 Conclusion of Business 120

Section 1 Business Knowledge业务知识 120

Section 2 Specimen Letters样函 121

Section 3 Supplements知识补充 141

Chapter 7 Terms of Payment 146

Section 1 Business Knowledge业务知识 146

Section 2 Specimen Letters样函 149

Section 3 Supplements知识补充 163

Chapter 8 Establishment of L/C and Amendment 169

Section 1 Business Knowledge业务知识 169

Section 2 Specimen Letters样函 175

Section 3 Supplements知识补充 193

Chapter 9 Packing，Shipping Marks and Shipment 199

Section 1 Business Knowledge业务知识 199

Section 2 Specimen Letters样函 201

Section 3 Supplements知识补充 216

Chapter 10 Insurance 223

Section 1 Business Knowledge业务知识 223

Section 2 Specimen Letters样函 225

Section 3 Supplements知识补充 234

Chapter 11 Complaints and Claims 238

Section 1 Business Knowledge业务知识 238

Section 2 Specimen Letters样函 240

Section 3 Supplements知识补充 251

Chapter 12 Eleven Agency 257

Section 1 BusinessKnowledge业务知识 257

Section 2 Specimen Letters样函 259

Section 3 Supplements知识补充 271

Chapter 13 International Trade Forms 275

Section 1 Business Knowledge业务知识 275

Section 2 Specimen Letters样函 277

Section 3 Supplements知识补充 288

参考文献 292

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