职通商务英语教师参考书 3PDF电子书下载

Unit 1 Trade Practice 1

Suggested Teaching Schedule 1

Background Information 2

Lecturing Hints 5

Resource Data 17

Unit 2 Trade Policy 19

Suggested Teaching Schedule 19

Background Information 20

Lecturing Hints 23

Resource Data 35

Unit 3 Global Market Place 38

Suggested Teaching Schedule 38

Background Information 39

Lecturing Hints 42

Resource Data 53

Unit 4 Trade Procedure 56

Suggested Teaching Schedule 56

Background Information 57

Lecturing Hints 60

Resource Data 70

Unit 5 Business Contract 74

Suggested Teaching Schedule 74

Background Information 75

Lecturing Hints 78

Resource Data 90

Unit 6 Foreign Exchange 93

Suggested Teaching Schedule 93

Background Information 94

Lecturing Hints 96

Resource Data 106

Unit 7 Management in International Business 109

Suggested Teaching Schedule 109

Background Information 110

Lecturing Hints 113

Resource Data 125

Unit 8 The Role of Culture in Business 127

Suggested Teaching Schedule 127

Background Information 128

Lecturing Hints 130

Resource Data 141

Unit 9 International Strategic Alliances 144

Suggested Teaching Schedule 144

Background Information 145

Lecturing Hints 147

Resource Data 157

Unit 10 Cross-cultural Communication 160

Suggested Teaching Schedule 160

Background Information 161

Lecturing Hints 164

Resource Data 174