外贸业务函电PDF电子书下载

Training Module 1 Getting to Know the Job 1

Task 1-1 Going into Training 1

Task 1-2 Having a View of Foreign Trade Business 2

Task 1-3 Duties of a Foreign Trade Business Clerk 4

Task 1-4 Requirements for the Foreign Trade Business Clerk 6

Task 1-5 Setting up Training Courses for the Apprentice 9

Task 1-6 Help Yourself 10

Task 1-7 Testing Your Improvement 12

Training Module 2 Preparing for Foreign Trade 15

Task 2-1 Going into Training 15

Task 2-2 Collecting Information on Merchandise 16

Task 2-3 Designing Catalogue 18

Task 2-4 Calculating Price and Making Price List 20

Task 2-5 Help Yourself 23

Task 2-6 Testing Your Improvement 25

Training Module 3 Seeking Potential Business Partners 27

Task 3-1 Going into Training 27

Task 3-2 The Ways to Seek Potential Business Partners 30

Task 3-3 How to Choose ＆ Performin the Exhibition 33

Task 3-4 Being in the Canton Fair 35

Task 3-5 Help Yourself 40

Task 3-6 Testing Your Improvement 42

Training Module 4 Establishing Business Relations 46

Task 4-1 Going into Training 46

Task 4-2 Getting to know the Structure of Business Letters ＆ Addressing Envelopes 47

Task 4-3 Making Foreign Trade Correspondence Effective 55

Task 4-4 Writing Circular Letters to Establish Business Relations 58

Task 4-5 Help Yourself 64

Task 4-6 Testing Your Improvement 66

Training Module 5 Entering into Sales Contracts 70

Task 5-1 Going into Training 70

Task 5-2 Inquiring and Replying 71

Task 5-3 Making Offers 74

Task 5-4 Replying to Offers 82

Task 5-5 Help Yourself 87

Task 5-6 Testing Your Improvement 89

Training Module 6 Signing a Sales Contract 93

Task 6-1 Going into Training 93

Task 6-2 Filling out the Contract 94

Task 6-3 Signing the Contract 98

Task 6-4 Help Yourself 101

Task 6-5 Testing Your Improvement 103

Training Module 7 Fulfilling a Contract 107

Task 7-1 Going into Training 107

Task 7-2 Starting to Fulfill Contracts 108

Task 7-3 Dealing with L/C Business 112

Task 7-4 Communicating for Shipping Requirements 117

Task 7-5 Arranging Shipment 120

Task 7-6 Communicating after Shipment 122

Task 7-7 Help Yourself 125

Task 7-8 Testing Your Improvement 127

Training Module 8 Resolving Disputes Arising from Foreign Trade 131

Task 8-1 Going into Training 131

Task 8-2 Resolving Disputes from Contractual Negotiations 133

Task 8-3 Resolving Disputes from Contractual Executions 136

Task 8-4 Resolving Disputes Arising from Documentary Discrepancies 141

Task 8-5 Help Yourself 145

Task 8-6 Testing Your Improvement 147

Training Module 9 Cross Border E-commerce 150

Task 9-1 Going into Training 150

Task 9-2 Getting to Know CBEC 151

Task 9-3 Escrow Service 154

Task 9-4 Payment Methods of CBEC 157

Task 9-5 Choosing a Platform for CBEC 161

Task 9-6 Designing a Scheme for CBEC 166

Task 9-7 Starting CBEC 169

Task 9-8 Help Yourself 175

Task 9-9 Testing Your Improvement 179

Training Module 10 Internet Marketing 183

Task 10-1 Going into Training 183

Task 10-2 Internet Marketing Overview 185

Task 10-3 Search Engine Marketing 188

Task 10-4 SNS Marketing 192

Task 10-5 Data-driven Marketing 196

Task 10-6 Help Yourself 200

Task 10-7 Testing Your Improvement 205

Postscript The Fare well 208

参考文献 211