当代商务英语实务PDF电子书下载

Part Ⅰ General Knowledge 2

1 What Is Business English？ 2

1.1 Definition of Business English 2

1.2 Business English and BEC 3

1.3 Importance of Business English 6

2 International Trade 8

2.1 What Is International Trade？ 8

2.2 International Trade and International Business 13

3 E-Commerce 15

3.1 Definition 15

3.2 E-Commerce and E-Business 18

3.3 Classifications 20

3.4 E-Commerce Application 21

Part Ⅱ Establishing Business Relations 26

4 Business E-mail Writing 26

4.1 Introduction 26

4.2 Constituent Parts 28

4.3 Business E-mail Styles 44

4.4 Writing Principles 49

5 Means to Establish Business Relations 56

5.1 Introduction 56

5.2 B2B Websites 57

5.3 Trade Fairs 62

5.4 China's Embassy 65

5.5 Business Connections 67

5.6 Advertisements in Media 68

Part Ⅲ Process of International Trade 72

6 Inquiry 72

6.1 Introduction 72

6.2 Specimen Inquiries 73

6.3 Strategies for Reply 82

6.4 Phishing Inquiries 86

6.5 How to Identify Phishing Inquiries 89

7 Offer 91

7.1 Introduction 91

7.2 Price Terms 92

7.3 Price-list and Catalog 99

7.4 Samples 103

7.5 FCO and Firm Offer 104

7.6 Strategies for Offer 114

8 Counter-Offer 117

8.1 Introduction 117

8.2 What Is a Counter-Offer？ 117

8.3 How to Handle a Counter-Offer 121

9 Order Confirmation 123

9.1 Introduction 123

9.2 Proforma Invoice 125

9.3 Purchase Order 128

10 Business Contract 133

10.1 Introduction 133

10.2 Contract Set-up 134

10.3 Contract Language 140

10.4 Sign and Counter-Sign 144

10.5 Specimen Contracts 145

11 Payment 162

11.1 Introduction 162

11.2 Payment Terms 162

11.3 Means of Payment 171

11.4 Performance Bond 176

12 Commodity Inspection 180

12.1 Introduction 180

12.2 The Role of Inspection 181

12.3 Inspection Agency 182

12.4 Time and Place for Inspection 183

12.5 Inspection Certificates 184

13 Shipping 186

13.1 Introduction 186

13.2 International Express 186

13.3 Air Shipping 189

13.4 Ocean Shipping 191

13.5 Railway Shipping 195

13.6 Land Shipping 196

13.7 Freight Charge 196

13.8 Shipping Marks 197

14 Insurance 200

14.1 Introduction 200

14.2 Insurance Charge Calculation 200

14.3 Insurance Coverage 202

15 Claim 208

15.1 Introduction 208

15.2 What Is a Claim？ 208

15.3 Structure of a Claim 209

15.4 Principles of Lodging a Claim 211

Part Ⅳ Practical Business Writings 214

16 Business Memo 214

16.1 Introduction 214

16.2 What Is a Memo？ 214

16.3 Structure of a Bussiness Memo 215

17 Business Notice 217

17.1 Introduction 217

17.2 How to Write a Notice 217

18 Business Report 219

Appendices 222

Appendix 1 Customary Expressions for Job Titles 222

Appendix 2 Words and Expressions Used for Packing 233

Appendix 3 Uniform Customs＆Practice for Documentary Credits 250

Appendix 4 Abbreviations in Business English 282

Bibliography 305