商务英语泛读 第1册PDF电子书下载
- 电子书积分:8 积分如何计算积分?
- 作 者:李健,詹书权主编;耿建祥,汪金刚,吕晓副主编
- 出 版 社:北京:北京工业大学出版社
- 出版年份:2014
- ISBN:9787563940288
- 页数:141 页
Unit One Company Organization and Management 1
Part One Lead-in and Warming-up 1
Part Two Texts 2
Text A : What Management Is and Why Management Is Needed 2
Text B : Time for the “Big Smart” Company 7
Part Three Business Simulation 9
Part Four Fun Time 10
Unit Two Corporate Culture and Office Relationship 12
Part One Lead-in and Warming-up 12
Part Two Texts 13
Text A : Create a Positive Corporate Culture 13
Text B : Dealing with an Office Relationship 17
Part Three Business Simulation 19
Part Four Fun Time 22
Unit Three Human Resources Management 23
Part One Lead-in and Warming-up 23
Part Two Texts 24
Text A : In-service Training 24
Text B : Job Satisfaction and Job Promotion/Raise in Pay 29
Part Three Business Simulation 31
Part Four Fun Time 33
Unit Four Business Documents 35
Part One Lead-in and Warming-up 35
Part Two Texts 36
Text A : Introduction of Business Documents 36
Text B : Differences between Business Letters and Business E-mail 42
Part Three Business Simulation 47
Part Four Fun Time 49
Unit Five Business Conferences 50
Part One Lead-in and Warming-up 50
Part Two Texts 51
Text A: Conducting Effective Business Conferences 51
Text B: Business Conference Handout, Report and Etiquette 56
Part Three Business Simulation 59
Part Four Fun Time 62
Unit Six Business Negotiation 64
Part One Lead-in and Warming-up 64
Part Two Texts 65
Text A : The Steps of Business Negotiation 65
Text B : The Acceptance Must Be Unconditional 72
Part Three Business Simulation 74
Part Four Fun Time 76
Unit Seven Business Etiquette 77
Part One Lead-in and Warming-up 77
Part Two Texts 78
Text A : Business Etiquette in Pacific Rim Countries 78
Text B : Etiquette and Business Etiquette 83
Part Three Business Simulation 85
Part Four Fun Time 88
Unit Eight Business Travel 89
Part One Lead-in and Warming-up 89
Part Two Texts 90
Text A: How to Plan for Business Travel 90
Text B: Business Travel Etiquette 95
Part Three Business Simulation 97
Part Four Fun Time 99
Unit Nine Marketing Strategy 101
Part One Lead-in and Warming-up 101
Part Two Texts 102
Text A : Marketing Strategy and Marketing Mix 102
Text B : Branding and Adveertising 108
Part Three Business Simulation 112
Part Four Fun Time 113
Unit Ten Finance Management and Control 116
Part One Lead-in and Warming-up 116
Part Two Texts 117
Text A : Finance Management and Control 117
Text B : Accounting 124
Part Three Business Simulation 127
Part Four Fun Time 131
参考答案 134
参考文献 140
- 《高级英语阅读与听说教程》刘秀梅编著 2019
- 《思维导图 超好用英语单词书》(中国)王若琳 2019
- 《初中生英语作文 提高篇》清瑶主编 2019
- 《培生高级英语语法 练习册》培生教育 2019
- 《指向核心素养 北京十一学校名师教学设计 英语 七年级 上 配人教版》周志英总主编 2019
- 《365奇趣英语乐园 世界民间故事》爱思得图书国际企业 2018
- 《新课标背景下英语教学理论与教学活动研究》应丽君 2018
- 《幼儿英语游戏活动指导与实训》苏小菊,任晓琴主编;颜晓芳,覃静,谢恬恬,钟博维副主编 2020
- 《剑桥国际英语写作教程 段落写作》(美)吉尔·辛格尔顿(Jill Shingleton)编著 2019
- 《大学英语四级考试全真试题 标准模拟 四级》汪开虎主编 2012
- 《大学计算机实验指导及习题解答》曹成志,宋长龙 2019
- 《指向核心素养 北京十一学校名师教学设计 英语 七年级 上 配人教版》周志英总主编 2019
- 《大学生心理健康与人生发展》王琳责任编辑;(中国)肖宇 2019
- 《大学英语四级考试全真试题 标准模拟 四级》汪开虎主编 2012
- 《大学英语教学的跨文化交际视角研究与创新发展》许丽云,刘枫,尚利明著 2020
- 《北京生态环境保护》《北京环境保护丛书》编委会编著 2018
- 《复旦大学新闻学院教授学术丛书 新闻实务随想录》刘海贵 2019
- 《大学英语综合教程 1》王佃春,骆敏主编 2015
- 《大学物理简明教程 下 第2版》施卫主编 2020
- 《指向核心素养 北京十一学校名师教学设计 英语 九年级 上 配人教版》周志英总主编 2019