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1 INTRODUCTION TO CRITICAL READINGS:MEDIA AND GENDER&Cynthia Carter and Linda Steiner 1

2 MAPPING THE CONTESTED TERRAIN OF MEDIA AND GENDER RESEARCH&Cynthia Carter and Linda Steiner 11

PART Ⅰ TEXTS IN CONTEXT 37

3 FROM MRS HAPPYMAN TO KISSING CHAPS GOODBYE:ADVERTISING RECONSTRUCTS FEMININITY&Myra Macdonald 41

4 THE POLITICS OF THE SMILE:'SOFT NEWS'AND THE SEXUALIZATION OF THE POPULAR PRESS&Patricia Holland 68

5 MURDER,GENDER AND THE MEDIA:SEXUALIZING POLITICS AND VIOLENCE&Saraswati Sunindyo 87

ⅵ CRITICAL READINGS:MEDIA AND GENDER 104

6 OLD STRATEGIES FOR NEW TEXTS:HOW AMERICAN TELEVISION IS CREATING AND TREATING LESBIAN CHARACTERS&Marguerite Moritz 104

7 PRETTY TOUGH:THE CULT OF FEMININITY IN WOMEN'S MAGAZINES&Sherrie A.Inness 123

PART Ⅱ (RE)PRODUCING GENDER 143

8 THE IMPACT OF MONITORING MEDIA IMAGES OF WOMEN&Margaret Gallagher 148

9 THE GREAT ROCK AND ROLL SWINDLE:THE REPRESENTATION OF WOMEN IN THE BRITISH ROCK MUSIC PRESS&Helen Davies 162

10 LOSING FEAR:VIDEO AND RADIO PRODUCTIONS OF NATIVE AYMARA WOMEN&Carmen Ruíz 179

11 THE COMMERCIALIZATION OF MASCULINITIES:FROM THE'NEW MAN'TO THE'NEW LAD'&John Beynon 198

12 WOMEN AND THE INTERNET:THE NATURAL HISTORY OF A RESEARCH PROJECT&Anne Scott,Lesley Semmens and Lynette Willoughby 21 8

PART Ⅲ AUDIENCES AND IDENTITIES 241

13 KNOWING PORNOGRAPHY&Robert Jensen 246

14 SAPPHIRES,SPITFIRES,SLUTS AND SUPERBITCHES:AFRAMERICANS AND LATINAS IN CONTEMPORARY HOLLYWOOD FILM&Elizabeth Hadley Freydberg 265

15 WOMEN AND SOAP OPERA:RESISTIVE READINGS&Mary Ellen Brown 287

16 FREUD VS.WOMEN:THE POPULARIZATION OF THERAPY ON DAYTIME TALK SHOWS&Jane Shattuc 307

17 WHAT GIRLS WANT:THE INTERSECTIONS OF LEISURE AND POWER IN FEMALE COMPUTER GAME PLAY&Heatber Gilmour 328

GLOSSARY 345

MEDIA AND GENDER VIDEO RESOURCES 353

INDEX 355