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商务英语时文鲜读
商务英语时文鲜读

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  • 电子书积分:9 积分如何计算积分?
  • 作 者:何姗著
  • 出 版 社:北京:石油工业出版社
  • 出版年份:2010
  • ISBN:9787502181062
  • 页数:199 页
图书介绍:本书适合作为经贸相关专业大学本科生及研究生英语阅读教材使用,也可用于大学英语较高阶段语言技能选修课程、英语专业双学士学位报刊阅读课程。同时,本书还可供广大英语爱好者自学及从事国际商务经贸工作的人员参考使用。
《商务英语时文鲜读》目录

Unit 1 1

Text A The Great American Slowdown 1

Text B Inflation Everywhere 5

Text C Viewpoint:Anatomy of a Meltdown 9

Unit 2 13

Text A International Cooperation to Cope with High Oil Prices 13

Text B Future Shock 17

Text C The Benefits and the Curse of Oil 20

Unit 3 24

Text A Merrill Facing Lawsuit over Securities Sale 24

Text B Brand Olympics Underway 28

Text C How J.P.Morgan Steered Clear of the Credit Crunch 32

Unit 4 35

Text A Marketing 35

Text B Marketing Group Merely"Selling a Dream" 39

Text C Harley-Davidson Tries to Rejuvenate Its Business 42

Unit 5 46

Text A E-Commerce 46

Text B E-commerce with Chinese Characteristics 51

Text C Amazon Outlook Bright Despite New Threats 54

Unit 6 58

Text A The'Strong'Yuan 58

Text B Continuous Rise of Yuan Hits Textile Export Firms 62

Text C What's Behind U.S.Pressure on Renminbi Exchange Rate? 65

Unit 7 69

Text A Bill Gates 69

Text B Fortune 500 Women CEOs 73

Text C Ben Bemanke 76

Unit 8 80

Text A History of Insurance 80

Text B Car Insurance Guide 85

Text C Why Insurance Is High and Hard to Get 87

Unit 9 91

Text A Reconstruction Starts in Areas of China Hit by the Earthquake 91

Text B Hopes that the Olympics Would Cure Chinese Market Woes have been Dashed 96

Text C Consumers Spend More As Gasoline Prices Fall 99

Unit 10 102

Text A America Drops,Asia Shops 102

Text B Wal-Mart 2Q Profit up 17%,Raises Outlook 107

Text C Trade Barriers Toughen With Global Slump 110

Unit 11 114

Text A Who Will Profit When Google Exits from China? 114

Text B Google's Exit:a Deliberate Plot 119

Text C Google Hits Exit Key 122

Unit 12 127

Text A Bond Worry:Will China Keep Buying? 127

Text B Market to Dictate US Holdings 132

Text C Tricky Dick and the Dollar 135

Unit 13 138

Text A China's Own Version of the Real Estate Bust 138

Text B Ratio Rentals 142

Text C Home Improvements 146

参考答案 149

课文参考译文 164

参考文献及报刊网站 199

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