商务英语PDF电子书下载

Basic Business ConversationUnit 1 Establishing Trade Relation建立贸易关系 1

CONTENTS目录第一章　基础商务会话 1

Unit 2　Talking about Company公司介绍 10

Ⅰ．Company History and Organization公司历史及组织规模 10

Ⅱ．On Working Range，Market andDistribution System公司经营范围，市场及销售体制 13

Unit 3　Visiting Factories参观工厂 17

Ⅰ．Welcome to Our Faetory欢迎来到我们工厂 17

Ⅱ．About the Departments关于各部门 20

Ⅲ．After Visiting参观后 23

Unit 4　Talking about Products产品推荐 26

Ⅰ．About Quality and Usage关于质量和使用方法 26

Ⅱ．About Circulation and Profits流通及利润 30

Ⅲ．Offering Reference Material on Productand Samples提供产品参考资料及样品 33

Ⅰ．Inquiring the Market Situation询问市场状况 37

Unit 5 Market Research 市场调研 37

Ⅱ．Survey调研 41

Unit 6 Advertisement广告 45

Ⅰ．Advertising Media广告媒介 45

Ⅱ．Cost费用 51

Ⅲ．Content of Advertisement广告内容 54

Ⅳ．Result效果 59

Unit 7 Sales Promotion促销 61

Ⅰ．New Product新产品 61

Ⅱ．Offering Choice提供选择 63

Ⅲ．Developing the Market Enlargingthe Scale开拓市场，扩大规模 64

Unit 8 Going to the Fair展示洽谈会 68

Ⅰ．Preparation准备 68

Ⅱ．During the Fair展示会期间 74

Practical Trading ConversationUnit 1 On Price价格 79

Ⅰ．Quantity and Discount数量与折扣 79

第二章 外贸实务会话 79

Ⅱ．Inquires询价 83

Ⅲ．Offers报价 88

Ⅳ．Countering Offers还价，还盘 92

Ⅴ．Accepting Offers接盘 95

Unit 2 Negotiating Contracts洽谈合同 107

Ⅰ．Chatting Phase闲聊阶段 107

Ⅱ．Opening Discussion and Arrange-ments for Negotiation开始洽谈及谈判安排 112

Ⅲ．Packing包装 118

Ⅳ．Date of Delivery交货日期 125

Ⅴ．Shipment装运 132

ⅰ．Terms of Payment付款条件 137

Ⅵ．Payment付款 137

ⅱ．D/P,D/A andChasing Payment付款交单，承兑交单及追加付款 143

Ⅶ．Discussion on Contract Terms合同条款磋商 150

Ⅷ．Signing Contracts签订合同 160

Unit 3 Complaint and Claim申诉与索赔 169

Ⅰ．Insurance保险 169

Ⅱ．BuyerMakes aComplaint买方申诉 178

Ⅲ．Seller s Reaction to Complaint,Explanation and Apology卖方对申诉的反应、解释及道歉 184

Ⅳ．Seller does not Accept Complaint卖方不接受申诉 193

Ⅴ．Claim索赔 197

Unit 4 Agency and Gommission代理及佣金 208

Ⅰ．Agency代理 208

Ⅱ．Commission佣金 221

Unit 5 After-sale Service售后服务 226