以传播的名义 陈卫星自选集PDF电子书下载

目录 3

一 传播观念 Ideas of Communication 3

传播学是什么？ What s Communication? 3

西方当代传播学学术思想的回顾和展望 Reviews and Expectations on Contemporary Western Communication Theories 13

麦克卢汉的传播思想 On McLuhan s Communication Theory 21

关于传播学在中国发展的若干思考 Reflections about the Development of Communication Studies in China 30

中国现代化的传播学反思 Analyzing the Modernization in china in Perspective of Communication 40

关于传播的断面思维 Sectional Views of Communication 71

从传播出发 Starting from Communication 83

二 媒介空间 Space of Media 89

好莱坞阴影下的法国电影 French Movie in the Shadow of Hollywood 89

现代广告的实践策略和文化分析 Practicing Strategies and Cultural Analysis on Modern Advertisements 97

广告传播的逻辑 The Logic of Advertising Communication 107

注重参与的现代媒介文化 The Modern Media Culture with Accentuation on Participation 116

电视传播的个性化——谈凤凰卫视的话语风格 Individuation of TV Communication:Speech Style of Phoenix TV 122

从法国新电视台看当代电视的传播形式 Communication Patterns of Contemporary TV Program: A Study on French CANAL Images:the Paradox in Communication 126

影像：传播悖论 Symbols and Postures in the Being Space: An Analysis of Semiotics and Human 131

生存空间的符号与姿态 Ecology on The Current Chinese Humanism Documentary 138

三 社会话语 Social discourse 151

经济改革的形象铭文 An Inscription of the Figure of Economic Reform 151

新闻事件的传播透视 News Event in Perspective of Communication: From A Teaching Case of Graduate Student 165

网络传播的社会张力 Social Tension of Internet Communication 173

解析都市报的传播空间 Communication Space of City Newspapers 181

四 全球化命题 Globalization s proposition 197

法国主流经济思想自我剖析 Self-examination of French Mainstream Economic Thoughts 197

法国电视体制的市场化转型 On Transformation of Marketization of French TV System 210

跨文化传播的全球化背景 Globalization Background of Intercultural Communication 219

信息传播与本土文化的互动 Interaction Between Information Communication and Local Culture 225

法兰西：苦涩的胜利 France:A Saline Victory 232

美伊战争的传播膨胀 Communication Dilation of the Iraq War 238