商务英语综合教程 第3册PDF电子书下载

目录 1

Unit 1 Business Meetings 1

Reading Ⅰ How to Attend a Meeting 1

Reading Ⅱ Winning Business Meetings 11

Extension 21

Supplementary Reading 28

Unit 2 Secret to Success 35

Reading Ⅰ Are You an Entrepreneur？ 36

Reading Ⅱ Make Money by Thinking the Unthinkable 47

Extension 57

Supplementary Reading 67

Unit 3 Marketing Strategies 73

Reading Ⅰ When It s Smarter to Be Second to Market 73

Reading Ⅱ Technology-driven Marketing 85

Extension 93

Supplementary Reading 102

Unit 4 Competition 109

Reading Ⅰ The Invisible Fist 109

Reading Ⅱ Morals in the Rat Race 120

Extension 129

Supplementary Reading 139

Unit 5 Investment 146

Reading Ⅰ Going for the Gold 147

Reading Ⅱ King of Bond 157

Extension 167

Supplementary Reading 178

Unit 6 Banking 184

Reading Ⅰ Gaining Efficiencies within the Branch 185

Reading Ⅱ Banking Services 195

Extension 204

Supplementary Reading 211

Reading Ⅰ Power in Your Hand 218

Unit 7 Media and Entertainment 218

Reading Ⅱ How Hollywood Rules 230

Extension 238

Supplementary Reading 248

Unit 8 Services 255

Reading Ⅰ Cross-cultural Views of Service Quality 256

Reading Ⅱ Beyond Expectations 267

Extension 276

Supplementary Reading 285

Unit 9 Business Ethics 293

Reading Ⅰ Ethics and Competitiveness—Put First Things First 293

Reading Ⅱ Bribery—An Inevitable Evil？ 304

Extension 313

Supplementary Reading 322

Reading Ⅰ Flying Solo 329

Unit 10 Intellectual Property 329

Reading Ⅱ Intellectual Property in the Global Marketplace 340

Extension 350

Supplementary Reading 361

Unit 11 E-commerce 369

Reading Ⅰ How can a Dot-com Be This Hot？ 369

Reading Ⅱ Electronic Commerce 381

Extension 390

Supplementary Reading 398

Unit 12 Customers 405

Reading Ⅰ Almighty Customer（Part Ⅰ） 405

Reading Ⅱ The Almighty Customer（Part Ⅱ） 417

Extension 427

Supplementary Reading 438

Appendix Ⅰ 444

Appendix Ⅱ 471