商务英语综合教程PDF电子书下载

Unit 1 WTO and China 1

Text What is the WTO? 2

Case Study China and the WTO 7

Dialogue 14

Supplementary Reading Two Years of WTO Commitments 16

Unit 2 Business Enterprises 18

Text Transnational Corporations 19

Case Study Why is Haier so Successful? 26

Dialogue 32

Supplementary Reading Is TNC Economic Power and Politial Influence a Bad Thing? 34

Unit 3 Stategic Management 37

Text Business Management 38

Case Study Business Management of Japan 45

Dialogue 52

Supplementary Reading Be a Good Boss 54

Unit 4 Internatolonal Marketing 56

Text What is Marketing? 57

Case Study Coca Cola Retailing Research Council 64

Dialogue 70

Supplementary Reading Pressure on Nappy Brands 71

Unit 5 International Finance 75

Text The World Bank and the International Monetary Fund 76

Case Study Are Banks in China Set for Boom or Bust? 82

Dialogue 88

Supplementary Reading Euro's triumphant start leaves many challenges 91

Unit 6 Securies and Stocks 94

Text Stock Market 95

Case Study The Traps in Stock Markets 100

Dialogue 106

Supplementary Reading Introduction to the Chinese Stock Markets 107

Unit 7 Insurance Industry 109

Text Social Insurance 110

Case Study Life Insurance 117

Dialogue 126

Supplementary Reading Through the Fire 129

Unit 8 Business Law 133

Text Introduction of Business Law 134

Case Study "I have a dream" 143

Dialogue 148

Supplementary Reading A Legal System in Society 155

Unit 9 E-Commerce 157

Text E-Commerce: A Kind of New Commercial Tool 158

Case Study Dell—A Big Giant in E-Commerce World 165

Dialogue 171

Supplementary Reading Welcome to Global Business Net 175